How Trust Seals Increase Sales (Infographic)
Business owners are always searching for new ways to boost sales conversions and develop better relationships with potential customers. We see a lot of questions in forums by business owners asking whether trust seals make a difference in sales. Our answer is a simple yes. Anything that creates trust between a business and customers is always a good idea. Trust seals are proven to increase conversion by 15% in A/B split tests but usually they increase sales by a lot more. That’s a lift you can take to the bank.
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We have added trust seals but have not seen more noticeable sales. I wonder if the location on the site makes a difference.
Charles, the location on the site does make a difference. The seal needs to be visible the moment someone lands on your page. Where do you have it currently?
Better relationships, trust, more sales, sounds good to me!