Monthly Archive: April 2014

Why You Should Switch from Facebook to Google Plus: A Review of Rebekah Radice’s Article

I have a confession.  I am one of those typical social media users who has been unduly wary of Google+. After using Facebook for a solid decade, since around the time Myspace was widely...

Internet Explorer Bug Has The Internet Scared And Laughing

First thing, stop using Internet Explorer! Second thing, WHO STILL USES INTERNET EXPLORER? The Department of Homeland Security has announced that users should stop using Microsoft’s Internet Explorer browser immediately.  Researchers discovered a security flaw over...

How To Increase B2B Sales In 3 Moves

It was easier back in the day when decisions were linear. One of the biggest challenges in a B2B campaign is often understanding that prospective clients no longer make direct decisions. Now, they decide...

7 Tips To Effectively Manage Remote Workers

Technology allows people to communicate easier than ever before so a lot of companies are allowing certain employees to work from home. Currently 2.3% of the US workforce is remote and that number is growing...

Article Roundup: The Best Marketing Articles This Week By Harper Roark

1. “25 Smart Ways to Promote Your Latest Blog Post” – So, you’ve written and published another great blog post!  You’ve only completed step one.  If you want comments, shares, and new readers, you...

The FCC doesn’t want to destroy net neutrality, but it’s going to anyway

This could change the way we see the internet. What are you thoughts?  

Converting Interest To Sales With Trust Seals By Harper Roark

We all know that the single greatest way to convert interest into sales is to build trust between your company and your customer.  But establishing that trust can be more difficult than it initially...

Great Business Resources To Check Out This Week By Harper Roark

1. “8 Steps to Effective Content for Social Media” – If we want to convert new contacts into new customers, we cannot merely create informative content about our brand.  We must also engage our...

A Fresh Look at Using Story for Branding: A Review of Chase Reeves’ Podcast On Fizzle.co By Harper Roark

The concept of using story for brand building is certainly not a new one, but once in awhile I come across a marketing professional who can really bring the concept to life in a...

Facebook For Business; A Comprehensive 8 Step Guide By Harper Roark

Everyone who works in marketing, new media, or eCommerce has read a thousand times how important it is to use social media to promote your business or organization online.  But if you have a new...

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