COPPA: Children’s Online Privacy Protection Act
The Children’s Online Privacy Protection Act (COPPA), is a US federal law that you’ve probably heard of if you have an ecommerce business. Now, it’s important you know a bit about such laws and third-party initiatives so you understand them and can market the fact that your business not only complies with them, but is also knowledgeable in such areas. So, I’m going to do you a favor and give you a quick low-down, without boring you to death (hopefully).
In it’s simplest form, COPPA pertains to the collection of personal information for websites or online services directed at children (under 13 years old). Recent revisions have been applied to the law (originally issued in 2000) because of the vast growth in technology and involvement of third parties (such as social media). The game changed when smartphones, apps and social media entered the picture, the rules needed to change too.