Ok, so you know that trust is imperative to your business’ success, that’s nothing new. In the age of smart phones and computer screens, it’s most likely that a prospective customer’s first experience with you will be through your website. Heck, most, if not all, of your business might be done through a screen. You have a few seconds to get their attention and keep them there. You’re going to have to make a good impression faster than Brad Pitt could while speed dating. Now I don’t know about you, but I don’t have the bone structure to necessarily pull that off, talk about pressure!