Keys to Creating Epic ECommerce Experience
Interactive online experiences are the basis for successful eCommerce. Not only are people shopping from their desktops and laptops, but they are shopping from their phones and tablets as well. It’s become a competitive environment. Businesses must make savvy choices to create online shopping experiences that maintain their customers’ interest while meeting their own company goals. Here are some key ways you can create an epic eCommerce experience for your customers:
Pathos is a means of rhetorically appealing to your audience’s emotions. Using emotion to connect with your customer will help them feel connected to your business and your products. Essentially, you’re not JUST selling a product. You are creating a brand, telling a story, and creating a relationship with your customers.
Personalization is an important element of making your online customer realize they are getting the same attention that they would receive in a traditional retail business (store). Building a solid relationship with your customers is still important even if you’re not interacting with them face-to-face. Online shopping offers speed, efficiency, and convenience. Something as simple as an instant chat feature can make your customers feel like their needs are being met while building a good customer and client repertoire.
Compliance seems boring, but it’s an important aspect of creating a perfect purchasing environment for your customers. Knowing what the regulations are and having practices in place to ensure your business is on the up and up is mandatory in this day and age.
Social Networking is a necessary element of successful eCommerce. It’s not just important in creating social connections but also in making a profit. Social media is an effective form of marketing. In 2015, several social media platforms are integrating buy now options. This could up the game in online sales marketing strategies.