With so much focus sometimes put on attracting new customers, it can be easy to overlook a valuable commodity: repeat customers. According to a recent article from Linkedin,

it costs six to seven times more to acquire a new customer than to retain an existing one.

With that in mind, here are six ways to keep customers coming back for more.

6 Simple Ways to Retain Customers

Show customers they’re valued with emails 

Emailing your customers is a great way to build a personal relationship with them. Including links to your website makes it easy for them to buy again, and offering discounts will make them want to. Thanking them for their purchase and offering a way to leave feedback lets customers know they’re worth more to your company than just dollar signs.

Let customers know you want to get exclusive

Offer exclusive discounts and rewards for your most loyal customers. Membership programs can help drive home the fact that you want to keep them around for good.

Customer service can make or break you

A poor customer service experience can be enough to make consumers stay away, no matter how dirt cheap or excellent your products are. Offer friendly, positive, efficient customer service and customers will feel appreciated and more likely to return.

Watch your competition

Even if you have a small  mom and pop site, you still need to watch what big retailers are doing so you can stay competitive. If you can’t beat them on one area, such as price, you can still beat them by offering unique products or great customer service.

Grab them with a beautiful website

First impressions count. Even if you offer the best prices, customer care and products, consumers won’t be happy to revisit a messily-designed, ugly website. Make it beautiful. Make it easy to use.  Make customers happy to return.

Prove you value their privacy and security

In this increasingly digitized age, customers are becoming more and more savvy to the threats of data breaches and website security. Let them know they’re protected with solid cyber security measures and a trust seal to prove you’ve implemented those measures. For more info on website security plans and trust seals, check out trust-guard.com.