14 Ecommerce Statistics That Will Change How You Target Your Customers
The Majority of Customers Shop Online
Approximately 73% of internet users in the United States, representing more than 60% of the entire population, had purchased products online, according to a recent survey.
80% of the online population has purchased something using the internet, 50% of the online population have purchased more than once.
46% of users read reviews and blogs before purchasing online
Free Shipping Wins Customers
47% of all online orders include free shipping (source: monetate)
Shoppers spend 30% more per order when free shipping is included (source: Wharton)
Related Post: 4 Reasons You Need Shipping Insurance For Your Ecommerce Site
Mobile and Devices Affect Purchasing
98.9 million online buyers who have purchased at least once via a mobile device (source: Statista)
Device plays a big part in conversion. Desktop is 3.11%, Tablet is 2.59% and Smartphone is 1.01% in Q4 2013 (source: Monetate)
Search Engine Optimization Will Get Customers in the Door
44% of online shoppers begin by using a search engine
Reviews Win Customers
46% of users read reviews and blogs before purchasing online
Blogs influence purchase, 13% said they a blog post had inspired a purchase
Related Post: Case Study: How One Retailer Increased Reviews and Traffic with Shopper Approved (Infographic)
Social Media Influences Buyers
84% of online shoppers refer to at least one social media site for recommendations before shopping online
(Source: VMO: 100 Quick And Snackable eCommerce Statistics)
Better Deals Online
71% of shoppers believe they will get a better deal online than in stores
Comparison Shopping
36% of consumers spend 30+ minutes comparison shopping before making a decision on purchasing a commodity product; 65% spend 16+ minutes doing so.
Related Post: How Price Matching Can Win Customers For Your Ecommerce Site
Small Businesses are Missing Out
Only 28% of US small businesses are selling their products online (source: SBA)
(Source: Selz Blog: 40 Amazing Online Shopping and Ecommerce Statistics)
