Writing The Perfect Blog Post For Your Business

perfect blog postYou know it’s important to have a blog for your online business. You also know that it’s important to keep it updated with interesting and useful content. In an article from Susana Geubauer of the Social M’s, you can find some great tips on how to write the perfect blog post.

Know Your Audience – You have to know who you are writing for if you want a great post. Are you writing for business professionals? Students? Stay at home moms? Having a clear picture of your audience helps you determine your content and the language of your post.

A Great Title – You’ve got your content and you know your audience.  Now you need to choose a title for your article. Your title is your first impression.  If it is lackluster, common or boring, your readers will skip it. There are some helpful tools that can help you with writing your title. CoSchedule Headline Analyzer rates your title for marketability. Content Idea Generator suggests fun and interesting titles from your keywords.

An Engaging Introduction – You want to grip the reader with the first few lines.  Start with a story or something else interesting and engaging.  Use simple language and make it clear why they should keep reading.

Pictures – Posts with pictures are viewed more often than those without pictures. Customers are more likely to contact a business that has high quality photos on their website or blog.

Organize Your Content – You’ve got your pictures, the perfect title and the introduction.  Now you need to organize your content in a way that people will find appealing. If you have a lot of information, you can break it up with bullet points or charts. Space out your pictures to keep the post engaging. Use headings and subheadings to make it easy for people to skim through your post.

Timing – Use analysis data to see when the most popular times are that your posts are read.  This will help you schedule your posts in a way that it will get the most readers.

Write Longer Posts – Longer posts are shared more frequently. Longer posts offer more opportunities for backlinks and SEO keyword optimization. A longer post allows you to do more research and make the post more trustworthy.

Optimize SEO – In order for people to find your post, it needs to show up in search results. Your title and pictures play an important role in your SEO optimization. They need to have the appropriate keywords and captions. But don’t overload your readers with keywords.

Keep these tips in mind when writing your blog posts. The social M’s also offer some other great websites to refer to for tips. Check it out here: Tools And Tips On How To Write The Perfect Blog Post

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