27 Must-Read How-To Articles for Your Ecommerce Site from Marketing Experts

You know you need to do research before you can successfully launch your ecommerce store or expect your online site to grow, but it can be overwhelming to know who to listen to, who to trust and where to even begin. So we’ve gathered up some of our favorite articles from experts in the field such as Moz, Kissmetrics, Fizzle, Hubspot, Copyblogger and more. If you haven’t checked out these big-name players in marketing, content creation and entrepreneurship, checking out these articles is a great place to start. We’ve got basic topics you need to get started or to move ahead, such as content marketing and creation, email marketing, blogging, social media, business plans and other topics.

So grab a cup of coffee, bookmark this page and let the learning and money making begin. And let us know in the contents below which articles you’ve found most helpful.


Content Marketing and Creation

How to Turn One Piece of Content into Nine (and Increase Your Return on Effort by 568%)

Content Marketing A to Z: 40 Tips, Tricks & Tactics for Mastering Content Creation and Promotion [Infographic]

What Is a Content Marketing Strategy?

13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]

How to Use the ‘Rule of Three’ to Create Engaging Content

Headsmacking Tip 21: Write Better Headlines

How to Save and Use Your Content Ideas


Email Marketing

11 Places to Put Email Optin Forms On Your Website to Grow Your List

How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy

11 Places to Put Email Optin Forms On Your Website to Grow Your List

7 Deadly Sins and 7 Virtues of Email Marketing

10 Quick and Easy Email Marketing Segmentation Strategies to Try Today



My Recipe for Success: How to Launch a Successful Blog


Social Media

How to Use Facebook for Business: 13 Essential Tips [Infographic]

How the News Feed Algorithms Work on Facebook, Twitter & Instagram

How I Got 1.7 Million Pin Views to My E-commerce Pinterest Account in 2015



The Right Way to Think About Google


Website Design

The ABCs of Landing Pages That Work [Infographic]

How to Build a One Page Website to Launch Your Business



8 Steps to Creating a Brand + Example 



The Ultimate Shipping Strategy Cheat Sheet


Case Studies

7 Ridiculously In-Depth Case Studies on Starting an Ecommerce Business from Scratch

Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort



5 Free Market-Research Tools to Read Your Audience’s Minds (And Create Content to Delight Them)

5 Questions to Define Your Target Audience


Business Plans

How to Create a Simple, Effective One-Page Business Plan (Use This Free Template)

How to Name Your Business (download this 10-category evaluation worksheet)


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Karen Schmidt

Journalist turned blogger about all things ecommerce, shopping, retail and cyber security.

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