Why Trust Seals Are A Win/Win for You and Your Customers

Trust Seals are a way for business owners to verify their businesses to the world, put shopper anxiety to rest, and have a fighting chance in a platform where news about security breaches, hackers and fake sites are a daily occurrence.

Trust seals are an easy, cost-effective solution for business owners who want to create trust between themselves and online shoppers. Third-party verification can go a long way for those who want the convenience of the internet but are cautious and don’t want to be a victim of fraud, theft or bad business practices. A trust seal takes the gamble out of online shopping, which is why they significantly increase sales conversion. It’s an affordable win-win solution.

Consumers Want Trust Seals

Studies have shown that 75% of consumers want to see a trust seal on the site they’re shopping on (according to independent research firm TNS.)

And most shoppers – 61% – have said they’ve left a site without buying because it didn’t have a trust seal, according to a survey by Actual Insights.

So we already know that shoppers want to see a trust seal to feel safe and secure when they’re shopping online. A good Trust Seal should verify that you are who you say you are and that your business isn’t a fake. A great Trust Seal will check that your site doesn’t have any malware and will scan your site for vulnerabilities. When you show customers with Trust Seals that you are who you say you are and your site is safe and secure, they feel confident to shop your site.

A/B Split Tests Show Trust Seals Increase Conversions

An A/B Split Test conducted by Trust Guard compared sites with a seal to sites without a seal, and the sites with a seal showed a significant increases in conversion by 14% on average. In a similar case study for iNetVideo, Trust Guard Trust Seals increased sales conversion over no seal by 15.8%. Numerous other case studies can be viewed here. Sounds like magic, right? It’s more like common sense. A trust seal shows potential shoppers that a site is verified, real and practices good business. When shoppers feel safe they’re more likely to make a purchase.
Want to learn a little more about how Trust Seals are a boost you can take to the bank? Check out this infographic:

Read Next:

Can You Trust a Trust Seal? 3 Ways to Know You’re Getting Your Money’s Worth

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