The European Union’s Approach to Privacy Policies
Europe has a very well developed privacy law sector. The relevant legal framework in the European Union is the Data Protection Directive (95/46/EC) and the ePrivacy directive (2002/58/EC, as revised by 2009/136/EC). Those regulations make sure that minimum privacy requirements are met across all the European states.
According to these regulations, the European user needs to be informed about the personal data processing/collection occurring while visiting websites and while engaging in mobile apps. Personal data in the European sense has been defined very broadly:
Personal data shall mean any information relating to an identified or identifiable natural person (‘data subject’); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity.