Creating Valuable Leads from Online Visitors (Part 2)
In Part One of this article we discussed some important ways that e-commerce business owners can make use of their online traffic – eventually turning them into sales. We discussed “Learning from the Best” and the importance of “Constantly Creating Relevant Content.” To read Part 1, click here. As promised, here are three more articles that will turn more visitors into leads.
As humans, we tend to conform to the successful actions of others with the expectation that we can achieve equal or greater success. This is why the inclusion of testimonials and case studies as social proof can add to your reputation and conversion chances. Rating and review software leader Shopper Approved (just ranked #192 on Inc’s 2016 Fastest Growing Companies list), can help you promote your brand to your visitors through the ratings and reviews of your customers.
If you’re a start-up or if you are relatively new in your industry, try asking for referrals from past business partners or clients that you’ve worked with. It’s better to have something tangible on your site from a trustworthy source than to forego it and lose potential leads over a lack of visible reputation. When prospects are out shopping for something they have to commit to, they want to see results from people who have already made the choice to purchase your products or services.
Be So Good that They Can’t Ignore You
Regardless of what you do, be amazing at it! Provide such an outstanding product or service experience that people will want – more than anything else for that 15 seconds of their lives – to buy from you. Let’s face it, there is too much competition out there from companies that are all selling basically the same thing.
As much as I hate to say it, people are lazy and don’t want to constantly be switching from one brand or company to another. Oftentimes, they will pick someone they can trust and stay with them for the long haul.
By standing out and inspiring mutual trust with both current and prospective clients, you will leave them with no better option than to choose your product or service. The best part is, by earning their trust, they will make your job easier because you won’t need to go out and find new business – business will come to you. Digital images like the business identity, privacy safe, and security type trust seals go a long way in showing your visitors that you care about them. If they can see you’re a legitimate company, and they like what you’re selling, there’s a good chance they’ll buy from you.
Become an Influencer
This is easier said than done (and it takes some time). But here’s a quick tip: narrow down your niche and become a specialist. It’s a lot easier to drive the conversation toward something that you live, breathe and die for than it is to become a jack-of-all-trades and only be able to offer a shallow opinion in industry conversations. By becoming an influencer you will instill trust with other professionals in your industry and ultimately, you will be sought out as an expert.
In order to be successful in a competitive online marketplace, you must put yourself in front of your audience and show that you can be trusted to deliver powerful, positive and practical content consistently. If you already have a great product or service and a respectable web presence, you’re halfway there. The other half lies in your ability to promote yourself to the right audience by participating and leading the way in industry conversations.
Use these five tips in ways that are appropriate to your business and you will be well on your way to converting more traffic into reputable leads that will be the foundation of your business for many years to come.
Special thanks to Sean Jimenez for his article on the subject.