Author: Josilyn Barfuss

unexpected things that could be hacked

14 Unexpected Things That Could Be Hacked

It’s common knowledge that your computer can be hacked, but are you aware of the bevy of devices, items and industries that are also at risk of attack? In this new world of the...

reduce cart abandonment

Ways to Reduce Cart Abandonment

Studies have shown that for every ten customers that shop your site, seven of them will abandon the cart without buying. There are things you can do to keep those customers clicking “buy now”...

value proposition

Expressing Your Value Proposition

Expressing your value proposition is a process that involves identifying, and testing/measuring. Getting it right could mean the difference between making a sale or not. Everyone wants to get the most sales from the...

email from a hacker

Is That Email From PayPal Actually From A Hacker?

Have you ever received an email from PayPal that said “Your account has been limited until we hear from you”? But after you open it, you start to get suspicious.  Could it actually be...

EMV

What You Need To Know About EMV

What is EMV? EMV, Europay, Mastercard and Visa, is a credit card with a small chip that more securely validates transactions than the traditional magnetic strip cards.  Your bank has probably made the switch...

price matching

Price Matching Will Win Customers For Your Ecommerce Site

Hopping from store to store or website to website to compare prices is so prevalent it’s practically an American sport. In survey after survey, consumers report that they shop online looking for the best...

live chat

How Live Chat Support Wins Customers

Have you ever been browsing a website and had an important question you wanted to ask? But you don’t really want to take the time to get on the phone?  If you own a...

ecommerce website

How to Improve Your Ecommerce Website

If you’ve started an ecommerce website, you are probably looking for ways to improve it and increase sales. How can you get customers to buy from you instead of the competition?  Trust Guard will...

terms of service

Terms Of Service Agreement

If you’ve got an ecommerce site, you need a Terms of Service Agreement. A Terms Of Service Agreement essentially states the rules for using your website. While it’s not a legal requirement to have...

persuasive words

Persuasive Words Your Customers Want to Hear

When marketing your products or services to your customers, you may find that there are certain persuasive words that may help you sell. There are reasons that customers buy some products and leave others...

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