The nature of the internet has created new challenges for business owners. One of the most difficult challenges has been overcoming the distance and anonymity that make the internet both convenient yet questionable and seemingly unsafe. While shoppers are able to order a wedding dress from their cell phones while running to a meeting, that very convenience also takes away their ability to verify the people whom they’re conducting business and socializing with online. Oftentimes, a shopper’s suspicion gets the best of them. This lack of trust required business owners to come up with a way to build trust between themselves and potential clients without having a physical encounter with them. This is how the trust seal was born. It’s a way for business owners to verify their businesses to the world, put shopper anxiety to rest, and have a fighting chance in a platform where news about security breaches, hackers and fake sites are a daily occurrence.
Many successful online businesses get to a point where they have the traffic but they are having a difficult time converting that traffic into sales. There are a number of reasons why visitors come and leave before buying something. Sometimes they simply don’t want or need your product but other times they are turned off by a slow site, bad design, or a lack of third party verification. The internet is full of scams and sub-par businesses just looking to make a quick buck. They don’t care about integrity or their customers. Everyone knows that these people exist out there. This is why many visitors are hesitant to purchase online from a store they don’t know. Having third-party-verification gives visitors confidence that your business is real, that you’re trustworthy, and that they don’t have to be afraid of sharing sensitive information with you. Totally makes sense, right? Check out this page on How To Increase Sales With Third Party Verification.
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The New York Times technology page is often full of hacker attacks. Anonymous did this, some dude in a basement did that, and so on and so fourth. Hacking, data breach, things that still sound like a science-ficiton movie are actually common in our day-to-day life. I remember watching, The Net, with Sandra Bullock and thinking, “wow, what a terrifying idea.” Yet, here we are. We are in a world where many people work remotely, hackers are becoming more and more brilliant, and stealing data and identities is actually a full time job for some people. However, the difference between the movie and real, modern life is that now most security breaches are the result of neglect more times than not. Business’ go bankrupt, or someone loses a lifetime of savings often because they weren’t cautious with their private information. Though, thankfully, people are starting to realize it and catching on. People are being more careful and making smarter decisions when shopping online and this is why e-commerce might present an interesting challenge to those in the business world. It can prove a challenge to sell, or increase profits.
The internet is a world of chosen identities, easily created pasts and false promises, wrapped in a world of fast commerce, necessity, and business technology. Finding the “right” places to do business can be a challenge and so building trust has become the main focus of business’ seeking a strong online presence. The competition doesn’t help. There are so many business’ online selling the similar services and products that if you don’t make customers feel comfortable immediately, it’s likely that you’ll lose them within seconds to another site.
According to Guardian.co.uk, “Your website is the single most important aspect of your business these days. It’s a crucial first impression and will determine whether audiences attend your arts events and performances, hire you for your services or buy your products.
With that in mind, it’s vital you have a website that turns visitors into paying customers. But how can your own website do this? How can you ensure it’s a success? With trust. That’s the key here. You have to make people trust you, otherwise they’ll simply go elsewhere.”
Building trust doesn’t have to be some impossible task though. In general, having solid information on a website, such as company address, phone number, and real customer testimonials (if you need to fake it, don’t bother) can earn the needed credibility to create trust. In addition, a clean, professional design, website security, third-party-verification, and great customer support can ensure a higher conversion rate and loyal customers.
For the full article on building trust and promoting your business click here
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Experts are warning merchants that hacking is going to continue to rise. The consequences for security negligence will be increasingly devastating, hitting both small and large business’ financially. Nearly nine out of ten websites have significant security vulnerabilities, according to statistics. 86.7% of all PCI scans of clients failed with one or more vulnerabilities. And what about all of the business’ who opt out of the service despite the fact that PCI Scanning is required by business’ who process credit cards. PCI Scanning is effective in preventing hacking because the service actively seeks out security holes, so they can be patched before hackers enter. Website security even increases conversion rates. However, statistics prove, most websites are below security standards, and hackers are walking right into the open door. Read more
Increase Traffic. More Traffic Means More Money. One of the first challenges of having an online business is getting people to see it. The second challenge is getting new customers to trust your site enough to purchase from it. This simple list is a quick and direct basic list on how to get your site seen.
Build A Solid Online Business: This is a blog by a man who has managed to really make the internet work for him. Just one of his efforts makes six figures per month in ads alone. How did he do it? Well, lucky for all of us he gives away his secrets on this site.
The Importance Of Trust In Business: Trust has always been essentially for conducting business and it’s never been more important than it is now. If you are selling merchandise from your website, you have to convince potential customers that you are safe and secure. They can’t pop into your store and shake your hand, and they can’t inspect the merchandise before they purchase it. The only way to convince them is by reputation and third-party verification.
Third-Party-Verification: Third-Party Verification allows your business to convince potentially customers that your business is safe, secure, and reliable. The extra trust goes a long way, improving sales conversion almost immediately.
Internet Retailer: If you own a business online regardless of size, from startup to corporate 500 status, this is the top source for e-commerce news. Study it daily.
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