1. “8 Steps to Effective Content for Social Media” – If we want to convert new contacts into new customers, we cannot merely create informative content about our brand. We must also engage our potential customers by telling stories and sharing images. This article by Michael Brenner briefly covers eight strategies for creating more helpful and entertaining content for your viewers and readers, including listening better, finding the right rhythm, following the “golden rule” of effective content (being helpful), and more. He also links to his slideshow that provides examples of effective content and how to create it. For the complete list and examples, visit the article here http://www.b2bmarketinginsider.com/social-media/8-steps-to-effective-content-for-social-media
2. “Want a Retweet? Include a Photo” – Think twitter’s 140 character limit is keeping you from really getting your message out to your followers and other potential customers? Wrong! To get more retweets and reach more new people, you just need to include a photograph. In this article, Kurt Wagner reviews recent studies that detail just how much a photograph will increase your likelihood of being retweeted (hint: it’s a lot). But not any photograph with do, links to other imaging sites, like Instagram, don’t yield the same results. For the full details, read the entire article here http://mashable.com/2013/10/07/retweet-photo/
Still not familiar with Google’s HTML5 based tool? Well, you should be. The new tool to build HTML5 capable sites and ads that excel at instead of falling flat when it comes to cross-screen experiences in web browsing. HTML5 is the new tool, out last fall, that is becoming the new standard for building web content. It’s replacing Flash and other old-school tools. The best part? HTML5 is easy! Well, as easy as programming can be I guess. It’s accessible and can make engaging content a breeze. For More on HTML5 check out this article.
Programmers are always looking for ways to improve site rankings. By developing ways to share data across multiple platforms in different languages programmers are able to greatly improve data sharing. They can do this by giving search engine spider as much information as possible about a web page, site indexing is more accurate. By adding micro-data to product pages rich snippets are enabled on search engine results pages. These not only give users a snapshot of your products, but they can even increase click-through rates by 20-30%. For more information on rich snippets check out this article on Adding Rich Snippets.
- The Knowledge: The basics of Search Engine Optimisation (SEO) (simplybusiness.co.uk)
- Use the Power of Rich Snippets to Boost Your Google Ranking (huffingtonpost.com)
- How to Breathe New Life Into Your Google Search Results With Rich Snippets (rpmgr.com)
While eCommerce stores are doing much better than they did a decade ago, about 25% of eCommerce shops fail. Why? Well, honestly, it’s because their usability could use a total overhaul. The ones that fail are often the sites that have bad content, focus on only one type of shopper, and a lack of gaining loyal customers. Here is a great article on E-Commerce Usability, it’s packed with research, statistics, and advice for keeping up with the competition.
Shoppers are searching for deals and gift ideas during the holiday season. It’s a great time of year to really promote your business by using holiday related SEO keywords. Plan a big marketing push around the holidays. Here is a great article on successfully boosting sales and promoting products during the holidays with eCommerce Holiday SEO Keyword Optimization .
- Preparing for the Holidays using SEO in Ecommerce. (semdailydose.wordpress.com)
- Site and Search Optimization for the Holidays (business2community.com)