Ecommerce is gaining traction in a big way, promising to be even bigger and better for shoppers and merchants alike in 2016. Here are some of the key trends to watch out for in 2016:

1. More Mobile – mobile shopping is predicted to be more prevalent, with more retailers jumping on board and consumers eager for another easy way to shop
2. Content Will Woo Consumers – shoppers are looking for stories, reviews, videos, more details than a brief product description
3. Beyond Email Marketing – reaching out to consumers through more creative ways than just email marketing will be crucial. Landing pages, promotions, discounts and more are predicted to be customized to personalize the offerings to shoppers.
4. Cyber Security for retailers will be key. With nearly half of all businesses falling victim to cyber attacks in 2015, website security is a must.

Read on for more ecommerce trends for 2016 below.

MultiChannel Merchant: 5 Ecommerce Trends That Will Be Game Changers in 2016

Ventureburn: 7 ecommerce trends to watch out for in 2016

Huff Post Business: B2B E-Commerce Trends for 2016

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Cyber Security Predictions for 2016