Grow Your Business:
The nature of the internet has created new challenges for business owners. One of the most difficult challenges has been overcoming the distance and anonymity that make the internet both convenient yet questionable and seemingly unsafe. While shoppers are able to order a wedding dress from their cell phones while running to a meeting, that very convenience also takes away their ability to verify the people whom they’re conducting business and socializing with online. Oftentimes, a shopper’s suspicion gets the best of them. This lack of trust required business owners to come up with a way to build trust between themselves and potential clients without having a physical encounter with them. This is how the trust seal was born. It’s a way for business owners to verify their businesses to the world, put shopper anxiety to rest, and have a fighting chance in a platform where news about security breaches, hackers and fake sites are a daily occurrence.
Increasing traffic to your blog. This is crucial to the promotion of the product or business you are representing (The growth of Ecommerce is almost 20% of all business per year or more than $1 trillion dollars!) It is also vital to the enhancing of your own personal web presence. How? Engage your audience with the kind of style, content, attitude and approach, that will motivate them to share your posts.
Here are eleven guaranteed ways to maintain your audience, increase your blog traffic, and create a more positive web presence:
Friends of mine are often surprised when I tell them they need social media for their small business, or to promote themselves as the artsy types they are. They’re surprised because the game only recently changed, and people who don’t work in online marketing, like yours truly, are often totally blind to it. Publishing houses now expect authors to promote themselves via social media and blogs, and are much more likely to take an author who already has a large Twitter following. Seriously? Yep. The last journalism job I applied for required a minimum of 2,000 Twitter followers AND high emotional intelligence which is also totally a thing now. The truth is, without social media and marketing knowledge it’s not likely that your Etsy store, eCommerce biz, or blog will get off the ground or that you’ll be able to compete effectively on the interweb of MEGA COMPETITION.
Trust Guard and Ticket Platform Inc., have announced that they will be forming a partnership for the mutual benefit of their clients. Trust Guard specializes in third-party-verification, PCI compliance scanning and increasing sales conversion for E-Commerce sites. Ticket Platform Inc., is a leader in customizing dynamic ticketing sites, mobile apps and providing online marketing services such as SEO development and Social network development to online ticket companies around the globe. Read more
We’re all accustomed to shopping online. We do the research, we compare and cross-examine, ask friends on FB or Twitter, because our possibilities are nearly endless. With so many options out there it’s not a surprise that eCommerce sites are honing in and getting more and more specific. We’re seeing thousands of Made-In-America lifestyle brands as a result. Brands can now appeal to an array of ultra-specific lifestyles-hipster, athletic, nerdy, rugged, avid fans of butterflies. You name it, it’s out there. Since these niche products tend to operate on a smaller scale they tend to have limited distribution but a more customized appeal. If you manufacture your own products or have the ability to do it, it’s a great time to take advantage of the huge growth potential. Click Here For The Full Article
Still not familiar with Google’s HTML5 based tool? Well, you should be. The new tool to build HTML5 capable sites and ads that excel at instead of falling flat when it comes to cross-screen experiences in web browsing. HTML5 is the new tool, out last fall, that is becoming the new standard for building web content. It’s replacing Flash and other old-school tools. The best part? HTML5 is easy! Well, as easy as programming can be I guess. It’s accessible and can make engaging content a breeze. For More on HTML5 check out this article.
Bringing Enterprise-level Tools to All eCommerce Retailers
Personalized product recommendations company 4-Tell has announced today that they will be partnering with website security and verification company, Trust Guard.
4-Tell says it plans to use the partnership to increase conversion for their clients, eCommerce retailers of all sizes. 4-Tell provides 1-to-1 personalization through product recommendations across all channels, including on eCommerce sites and in email. By bubbling up content of interest to shoppers, they boost revenue by 15% or greater on average.
Trust Guard boosts revenue by strengthening customer-client relationships with third-party-verification and website security products. Recent case studies report that Trust Guard’s presence on an eCommerce website boosts sales conversion significantly.
Co-Founder and CEO, Ken Levy is enthusiastic about the partnership, saying, “We’re thrilled to be partnering with Trust Guard because the union is projected to increase revenue for retailers. Boosting conversion is our #1 priority and dovetails in with Trust Guard’s objectives as well. We’re both fast, user-friendly and cost-effective. This partnership delivers more value for all of our customers.”
The partnership will provide 4-Tell and Trust Guard’s customers with the opportunity to utilize the tools of both companies for a heavily discounted price of 50% off the first month for 4-Tell’s Boost° Recommendations to all Trust Guard and Shopper Approved Merchants and Free PCI, and up to 70% off Trust Guard’s Certification Seal to 4-Tell’s customers.
“We are very excited about our partnership with 4-Tell as they share our passion for making the most of hard earned traffic.” Says, CMO, Cresta Pillsbury, Trust Guard. We are confident that this partnership will be an excellent fit, adding a great deal of value to all parties involved”.
About Trust Guard:
Trust Guard is a Website Security company with over 15 years of online sales and marketing experience. Trust Guard offers PCI Compliant Security Scanning that checks for over 45,400 vulnerabilities hackers might use to compromise websites. In addition to Website Security, Trust Guard also specializes in Privacy, and Business Verification Seals that build customer trust and loyalty, increase online sales, and improve website credibility.
When online consumers see a Trust Guard Seal, they know that the website has been scanned and verified by a reliable, trustworthy third-party. Our seals come with a certificate that is displayed when consumers click on the seal, instantly verifying the website’s credentials without leaving the site, giving them the confidence and the peace of mind to complete their purchase.
4-Tell increases sales by 15% or greater with 1-to-1 personalization through product recommendations which bubble up items your shoppers are likely to purchase. With self-optimizing algorithms and a retailer-controlled dashboard, Boost® Recommendations become increasingly personalized with each click a shopper makes. Their Boost® Recommendations Engine provides automated personalized recommendations that work seamlessly across all channels – web, email, mobile, CRM and in-store. More than 150 merchants use 4-Tell’s Boost® products, including Columbia Sportswear, Lukie Games, Ace Tool and exOfficio.
Growing your online store doesn’t have to be a stressful process. In fact, it can be far easier than you think. You need to dedicate at least one year to building it up, you have to be open-minded and adaptable, and you need to validate your products. If you’re consistent and dedicated you can achieve great results. Launching an online store can be a stressful and time-consuming endeavor but with a little knowledge and this great article 3 Ecommerce Pros Share Tips For How To Grow Your Store you’ll be good to go.
- 10 Killer Steps to Creating An Online Store (business2community.com)
- [GET] Online Store Empire-How I Launched A Six Figure Ecommerce Business (mainwso.wordpress.com)
- 5 Tips For Building an Online Store with eCommerce Software (technopreneurph.wordpress.com)
Growth hacking is a term that refers to using analytics and stats in a creative way to grow your business quickly, efficiently, and set it up for the long haul. It’s the process used by silicon valley startups and now it’s become the marketing buzzword as Ecommerce business’ of every size are trying to learn it and put it to use. Growth hacking combines traditional marketing and analytical skills with product development skills. Take Dropbox for example: They gained more users by giving everyone an incentive to “share” Dropbox. If you share the service with a certain number of people you get free storage. How great is that? And it totally worked. The business continues to grow rapidly, steadily, and everyone wins. The best part is that this particular growth hack lets customers do the marketing for them. For more information on Growth Hacking check out this article on Shopify.
- RIP: Here Lies Traditional Marketing, Here Comes Growth Hacking (business2community.com)
- A Marketing Feature from Yappn: eCommerce that speaks to everyone (business.financialpost.com)
- Ecommerce Sites Aren’t Utilizing Site Search Data Like They Should Be (webpronews.com)