1. “8 Steps to Effective Content for Social Media” – If we want to convert new contacts into new customers, we cannot merely create informative content about our brand. We must also engage our potential customers by telling stories and sharing images. This article by Michael Brenner briefly covers eight strategies for creating more helpful and entertaining content for your viewers and readers, including listening better, finding the right rhythm, following the “golden rule” of effective content (being helpful), and more. He also links to his slideshow that provides examples of effective content and how to create it. For the complete list and examples, visit the article here http://www.b2bmarketinginsider.com/social-media/8-steps-to-effective-content-for-social-media
2. “Want a Retweet? Include a Photo” – Think twitter’s 140 character limit is keeping you from really getting your message out to your followers and other potential customers? Wrong! To get more retweets and reach more new people, you just need to include a photograph. In this article, Kurt Wagner reviews recent studies that detail just how much a photograph will increase your likelihood of being retweeted (hint: it’s a lot). But not any photograph with do, links to other imaging sites, like Instagram, don’t yield the same results. For the full details, read the entire article here http://mashable.com/2013/10/07/retweet-photo/
3. “How to Drive Conversions with Your “About Us” Page, Part 2” – Have you been wondering how you can make your “About Us” page more interesting and gain more conversions at the same time? This follow-up article better details exactly how you can accomplish that goal! Matt Rickerby and his team created a before and after “About Us” page using a fictional brand to illustrate the difference between a boring page and an engaging, visually stimulating page. To see these examples and learn more about how you can change your “About Us” page to better engage your visitors and get more conversions, read his full article here http://www.blueacorn.com/blog/about-us-pages-part-two/#more-8167
4. “How Product Listing Ads Attract More Traffic” – You’re probably familiar with using pay-per-click ads to attract targeted traffic to your site, but do you know how to use product listing ads? Product listing ads can help you to appeal to your targeted traffic more than your competitors do! In this thorough article, Dodiet Sutardjo covers getting started with product listing ads and ways to optimize your product listings, including setting up your product feed, updating your feed appropriately, and naming your products correctly. To read more about effectively using product listing ads, you can find the full article here http://www.blueacorn.com/blog/product-listing-ads/
5. “Advanced Analytics Tagging” – Most eCommerce managers will be familiar with google analytics, but using advanced analytics tagging, which allows you to more precisely and accurately identify trends in your market base, can be more challenging. In this article, conversion consultant Amanda Graham expertly guides the new user through the complicated process of using advanced analytics tagging. She describes the process using helpful analogies and clear details, including sections on how to choose custom segments, and choosing between custom variables and event tracking. To learn more about how to use advanced analytics tagging, you can find the complete article here http://www.blueacorn.com/blog/Advanced-Analytics-Tagging/
1. “eCommerce Blogging: How to Drive Conversions with Content” – Have you been wondering how to get started with Inbound marketing strategies, which draw potential customers to your site using interesting content rather than paid advertising? Try blogging! In this article, Shannon Good thoroughly explains four simple best practices for eCommerce blogging: blog to drive traffic to your site, promote your products without pushing a sale, give readers a reason to come back (by consistently having fresh and relevant content), and make your blog social media share-friendly. To read the full article, go here http://savvypanda.com/blog/beginner-level/ecommerce-blogging-how-to-drive-conversions-with-content.html
Friends of mine are often surprised when I tell them they need social media for their small business, or to promote themselves as the artsy types they are. They’re surprised because the game only recently changed, and people who don’t work in online marketing, like yours truly, are often totally blind to it. Publishing houses now expect authors to promote themselves via social media and blogs, and are much more likely to take an author who already has a large Twitter following. Seriously? Yep. The last journalism job I applied for required a minimum of 2,000 Twitter followers AND high emotional intelligence which is also totally a thing now. The truth is, without social media and marketing knowledge it’s not likely that your Etsy store, eCommerce biz, or blog will get off the ground or that you’ll be able to compete effectively on the interweb of MEGA COMPETITION.
If you’re a normal person who surpassed your teenage years at least a while ago chances are you kind of suck at Twitter. Twitter is probably one of the easiest and somehow the most complicated social media tools to master. It’s kind of amazing when you hear stories of people like Syed Balkhi who has nearly 500,000 followers under his list25 username. Impressive? Yes. Luckily for all of you eCommerce store owners out there he’s willing to share his strategy, or what he calls his “formula.” It seems simple enough. He writes that Curating+Automation+Personal Interaction=Success. Seems easy enough, right? If you want to give it a shot: Get The Full Article Here.
Twitter is such a simple tool yet it manages to confuse the masses when it comes to marketing. You have to be more creative when using simple tools but Twitter can really be easy if you know the basics. Here is a great list that I created inspired by The Money Dummy Blog.
1) Shorten your URL’s. That little thing on your blog that says “short URL”? USE THAT!
2) Be social! If people are showing you love then show it back! Retweet your followers tweets!
3) Use @ when you want to talk to someone. If you’re replying back to someone for example you’d say, “I agree with you @Bob.” So Bob sees it.
4) Check your direct messages and send some messages too! Yes, your mailbox is usually full of spam, however, there are a few normal people out there who will probably write you once in a while.
5) #FF or #FollowFriday! It’s the day to thank your followers by giving them a shout out with a #FF and their name.
6) Clean your stream! Lists will help you clean up your stream so you can pay more attention to the people you love!
7) Pictures! We know that everyone loves pictures! Share pictures and people will love you for it.
8) Get some help! Hootsuite or Tweetadder can help you out with your Twitter needs!
9) Download an app for your phone! Social media works best when you’re always engaged. Plus, you’ll often find inspiration when away from the computer.
10) Comment on other people’s tweets! The more you engage the more people will interact with you.
Analysts have noticed that too many business’ create a Facebook page, update it infrequently, and then abandon it after a few months thus losing out on potential customers in the process. They don’t realize that an inconsistent posting schedule can give the impression that the company has went out of business, doesn’t care about customers, or is disorganized or unprofessional. Facebook can seem unimportant to many businessmen/women if they don’t understand the full potential of social media. However, every business can increase sales and acquire new customers by using Facebook. The key is in knowing how to do it, according to this article, Why You Need a Facebook Marketing Strategy for Business Success?
- Why Facebook Home failed and Google Now will succeed (pocketnow.com)
- People Rarely Succeed Unless They have Fun in What They are Doing (lifehack.org)
- Extra! Extra! Facebook now highlighting the news with updated rankings (pcworld.com)
Every size of business struggles with managing their social media efforts. There are blog posts, Twitter updates, Facebook Updates, hashtags, keywords, related links, not to mention recommendations, photos, and the most important aspect of building deeper business relationships and getting to know customers better. Doing each of these things can take hours every day and it can be difficult to do everything necessary along with tackling the other aspects of owning a business. Larger business’ can often break the job up between multiple people however in a small business it can be a lot of responsibility for only a few people. That’s why there are a few companies designing programs to streamline social media like you can see in this post about Bundle Post Pro . It’s good for any size business but is especially helpful for smaller business’. Saving time on social media saves you money.
- Forget Me Not, Social Media (sidunbl.wordpress.com)
- How Journalists Can Use Social Media to Build Reader Relationships (business2community.com)
- The Four Steps to Social Media Success (green-umbrella.biz)
Everything you read regarding eCommerce is about social media and why your business should maintain an active account on google+, Facebook, Twitter, Tumbler, and a number of other networks. It’s all the rage for marketing, reaching out, and increasing sales. Having a tight grasp on all things social media can do even more than that and you’d be surprised. Social media can also help with customer service, product development, and testing. If you’re interested in all the ways that social media can help your ecommerce business, check out this article The Power Of The Customer: Social Media.
- The Power of the Salesforce Social Media Command Center at CES (blogs.salesforce.com)
- What’s the Difference between Social Media and Social Media Marketing? (blogs.constantcontact.com)
- When Social Media Isn’t Enough (business2community.com)
- How Will Social Media Change the Experience for Customer Service and Sales in the Next 12 Months? (business2community.com)
Shoppers are searching for deals and gift ideas during the holiday season. It’s a great time of year to really promote your business by using holiday related SEO keywords. Plan a big marketing push around the holidays. Here is a great article on successfully boosting sales and promoting products during the holidays with eCommerce Holiday SEO Keyword Optimization .
- Preparing for the Holidays using SEO in Ecommerce. (semdailydose.wordpress.com)
- Site and Search Optimization for the Holidays (business2community.com)
Why post viral videos every week for a blog about eCommerce? Well, for starters, every eCommerce biz out there is constantly trying to understand how to reach out, spread the word, get more traffic, and increase views or sales. The best way to understand what people want is to understand what is popular. Sure, everyone has a different demographic, but genius marketing is genius marketing and it can certainly inspire new ideas for any kind of business. This video has 27 MILLION VIEWS. It is part of the marketing campaign for the new remake of the Carry film. The marketing team made this video knowing it would go viral (or at least hoping) and sure enough within days it was spreading through social media like wildfire. Why? Well, it’s entertaining, it’s short, and it’s not “selling” and shoving product in an obnoxious way. Check it out and think of what you could do for your own business to create a two minute video that could go viral too. Enjoy!
- You’ll Love This Awesome Viral Video Promo For The Movie ‘Carrie’ (ijreview.com)
- Scot Haney Talks To Craig & Company About His Viral Video (965tic.cbslocal.com)
- How to Use Videos as a Tool for Viral Marketing (businessbee.com)
- Why do videos go viral? (moralesgardenc.wordpress.com)
- Viral Video Recap: Must-Watch Memes of the Week (mashable.com)