The nature of the internet has created new challenges for business owners. One of the most difficult challenges has been overcoming the distance and anonymity that make the internet both convenient yet questionable and seemingly unsafe. While shoppers are able to order a wedding dress from their cell phones while running to a meeting, that very convenience also takes away their ability to verify the people whom they’re conducting business and socializing with online. Oftentimes, a shopper’s suspicion gets the best of them. This lack of trust required business owners to come up with a way to build trust between themselves and potential clients without having a physical encounter with them. This is how the trust seal was born. It’s a way for business owners to verify their businesses to the world, put shopper anxiety to rest, and have a fighting chance in a platform where news about security breaches, hackers and fake sites are a daily occurrence.
Many successful online businesses get to a point where they have the traffic but they are having a difficult time converting that traffic into sales. There are a number of reasons why visitors come and leave before buying something. Sometimes they simply don’t want or need your product but other times they are turned off by a slow site, bad design, or a lack of third party verification. The internet is full of scams and sub-par businesses just looking to make a quick buck. They don’t care about integrity or their customers. Everyone knows that these people exist out there. This is why many visitors are hesitant to purchase online from a store they don’t know. Having third-party-verification gives visitors confidence that your business is real, that you’re trustworthy, and that they don’t have to be afraid of sharing sensitive information with you. Totally makes sense, right? Check out this page on How To Increase Sales With Third Party Verification.
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Trust Guard, a leading website security and verification company, has recently started a partnership with Incubate.com, a leading internet marketing agency. Trust Guard has chosen Incubate to conduct their A/B Split-testing in order to ensure that their merchants have a transparent view of results.Trust Guard knows that with Incubate’s reputation, the impact of the results will be strong and clear.
“We chose Incubate.com because the company is extremely reputable and well-staffed which allows them to take the best care of our merchants. They are respected for their professionalism and conduct the A/B Split-Test with seamless excellence. The merchants receive an account where they can login to watch the test as it is happening in case of skepticism regarding the results. We know that we offer the best service, at a great price and this gives our merchants the opportunity to have visual proof to attest to it. We couldn’t ask for a better partner.” Cresta Pillsbury, Chief Marketing Officer, Trust Guard. Read more