Five Conversion Specialists You Should Know
If you want to improve your website’s performance, you need to keep up with the newest developments. And to do that, you need to follow the five people who know what’s working and what’s not when it comes to online conversion optimization.
Here are the conversion experts you need to know:
Neil Patel
In addition to running two successful software companies, Crazy Egg and KISSmetrics, Neil has worked with clients of all size in pretty much every industry, getting results in some of the most competitive online niches—car insurance, for instance. He’s an expert in traffic and conversion and shares his personal insights on his blog, QuickSprout.
Neil is the consummate teacher. Follow him for some of the best content on the Web, including deep insights learned from personal experience and free ebooks on just about everything related to digital marketing. In his social streams, you’ll enjoy his daily doses of inspiration.
Ian Lurie
Ian is one of the world’s top experts on Internet, search and social media marketing. He is founder and CEO of Portent Inc., an Internet marketing agency that has provided Internet marketing, including search, social and analytics services, since 1995.
He co-published Web Marketing All-In-One for Dummies, writing the sections on SEO, blogging, social media and web analytics. He also wrote Conversation Marketing: Internet Marketing Strategies. In addition, he writes regularly for the Portent Blog.
Ian gives you a rare blend of humor, deep insight and actionable advice that’s well worth your time.
Tim Ash
Tim is one of the early pioneers in the discipline of website conversion rate optimization, having been at this since the mid-1990s. He is best known for his expertise in user-centered design, persuasion, online behavior, and landing page testing.
The CEO of SiteTuners, Tim has helped a number of major US and international brands develop successful web-based initiatives, including Google, eHarmony, Facebook, American Express.
He is the author of the bestselling book Landing Page Optimization. He is also founder and chair of the international ConversionConference event series, now in its fourth year with 2014 events scheduled in San Francisco, Chicago, Boston, Paris, London, and Berlin.
Tim’s deep understanding and innovative perspective can definitely help you raise the bar on your marketing.
Oli Gardner
Oli is the resident landing page expert at Unbounce, where he uses his design and interaction theory to improve customer experiences and business conversions.
Read his conversion-centered design and landing page optimization articles on Unbounce’s conversion blog, as well as other top marketing blogs such as Moz (previously SEOmoz).
Oli’s Twitter bio says he’s seen more landing pages than anyone on the planet. Be sure to follow him (@oligardner) for his keen insights.
Dave Brandley
Over the last 20 years, Dave has been sharing valuable strategies for increasing conversion rates for his own companies and for hundreds of thousands of companies that have used his services from over a hundred countries from all over the world.
It began as a dire request from successful business owners for him to build better and less expensive verification and trust seal options than McAfee, BBB, and Truste. Dave got to work and created Trust Guard, Rhino Support, 4x Buyer Protection and Shopper Approved, among others. Every one of these products absolutely crushes their competitors when it comes to quality, service, price, and increasing conversions for their clients.
There you have them – the five foremost experts you need to know to significantly increase your conversion rates.
Special thanks to Kathryn Aragon for her article found here. Learn more at KathrynAragon.com.
