It doesn’t matter what you’re selling if nobody can find it. The internet is full of competition so it’s necessary to put a good amount of your effort into driving traffic to your site. Low budget? No budget? Who cares! The beauty if the internet is that anyone who can read or watch videos can learn enough to do everything themselves. How great is that? Link building, A/B testing, or social media can all be done from the comfort of your couch. I’ve found this great list of books for you to help you along the way. You already have a successful business? Doesn’t matter. The internet changes and learning is awesome anyways. 10 Must Read Books For Online Marketers
- Authors: Turn to Kickstarter to Launch Your Book (thebookpublicist.wordpress.com)
- 5 Creative Kickstarter Projects That We Love (shutterstock.com)
- 20 of the Most Important SEO Blogs Online (business2community.com)
- Grandpa Looks at How (Not) to Market to Millennials (business2community.com)
A lot of employers ban the use of social media at work worried that it will interfere with productivity and create problems in the workplace. However, monitoring employees every move and watching cell phone use to avoid time wasted and lost could be tiresome and possibly counterproductive. Did that just say counterproductive? Yes, yes it did. The thing with social media is that it’s hard to be “fake and social” so why not utilize employees interest in social media by allowing them some wiggle room and letting them do some “work” for you that won’t feel like work at all. Set up rules, like these 12 Do’s And Don’ts For Employees Regarding Social Media, but let them be social. Tell them that they can use social media as long as it also includes some kind of work slant. For example, “Yes, you can casually check FB throughout the day as long as you post at least two positive status updates about our company.” Instead of making rules for what not to do maybe make rules for what TO DO that will also benefit your company. Plus, a happy employee is a productive one!
- Social Media for Businesses: What You Need to Know (business2community.com)
- 10 Killer Tips for Social Media Optimization (business2community.com)
- Social Media in the Workplace (meghanhilary.wordpress.com)
Sometimes the first inclination that business owners have is the urge to recreate the wheel when in fact they just need to fasten four of them to a plank and drive. Terrible description? I tried. What I’m trying to say is that not every part of your marketing campaign needs to be built from scratch. A huge part of social media is simply being online “friends” with other people who have similar interests or who have an audience similar to your demographic. “Like” a page here, “favorite” a Tweet there, and you’re well on your way without the pain and suffering of starting from the very beginning. This is a great article on the full 5 Strategies To Build A Network Of Bloggers Or Journalists.
- 21 Email Marketing Strategies for Bloggers (socialbarrel.com)
- 3 Ways To Set Yourself Apart From Your Online Competition (theworkathomewoman.com)
- 10 Paid Strategies for Bloggers (socialbarrel.com)
- I Believe in the Power of Blogs: They Make Us Understand (zemanta.com)
Everything you read regarding eCommerce is about social media and why your business should maintain an active account on google+, Facebook, Twitter, Tumbler, and a number of other networks. It’s all the rage for marketing, reaching out, and increasing sales. Having a tight grasp on all things social media can do even more than that and you’d be surprised. Social media can also help with customer service, product development, and testing. If you’re interested in all the ways that social media can help your ecommerce business, check out this article The Power Of The Customer: Social Media.
- The Power of the Salesforce Social Media Command Center at CES (blogs.salesforce.com)
- What’s the Difference between Social Media and Social Media Marketing? (blogs.constantcontact.com)
- When Social Media Isn’t Enough (business2community.com)
- How Will Social Media Change the Experience for Customer Service and Sales in the Next 12 Months? (business2community.com)
Whether you have a blog, a small Etsy shop, or a massive online company with loads of employees and sales, you need to utilize social media in order to market yourself, or your brand. Obviously, plenty of companies still benefit from traditional advertising, but with social media at your fingertips there’s no reason to invest the money if you don’t want to. Keeping up with the constant evolution of social media can pose a challenge and that’s why learning shortcuts and using tools are so important. Larger companies often have teams of people dedicated to social media, however, you don’t need a fully loaded team to pack a serious punch. Here is a great list of 42 tools and tips for Epic social media marketing. You’ll see the difference social media marketing can make in your life.
- 101 Inbound Marketing Blogs You Should Be Reading (business2community.com)
- Facebook Tips (dube.wordpress.com)
- Epic Content Marketing: Get Your Content Marketing Strategy Together (smallbiztrends.com)
- Social Media for Business: Never Miss a Single Trick! (socialmediatoday.com)
Marketing and advertising has always been similar to running a race that you just can’t win. You’ll never know it all, it will never stay the same long enough for you to even get a handle on most of it. As soon as you almost catch up, it changes and you have to learn how to do it all over again. Then the internet became what it is now, a powerful marketing tool that shifts and changes at lightening speed. If you get up to use the bathroom, chances are, in that two minutes someone figured out something new that works better. Sounds difficult, right? It doesn’t have to be. If you know your demographic like you know the back of your hand it really is less of a guessing game and more of simple tweaking here and there. If you don’t know your customers well enough, you’ll always be scrambling to figure out what works, why it works, and how you can possibly implement that new thing that works as soon as possible. Plus, if you don’t know your demographic, you can’t utilize influencer marketing which is what is working magic for eCommerce sites everywhere, right, NOW. What is influencer marketing? It basically comes down to knowing your audience well enough to influence their buying habits. If you want to learn more about the importance of knowing your audience and Influencer marketing, check out this great article: Customer Decision Making Processes and Influence Marketing.
- gyroVoice: The “Ws” of Influence Marketing (forbes.com)
- Social Proof – The Art of Influence Marketing (visual.ly)
- Influencer Marketing Can Be An Easy Button (socialmediaexplorer.com)
- Breaking Down the Four Ms of Influence Marketing for Better ROI (business2community.com)
Why post viral videos every week for a blog about eCommerce? Well, for starters, every eCommerce biz out there is constantly trying to understand how to reach out, spread the word, get more traffic, and increase views or sales. The best way to understand what people want is to understand what is popular. Sure, everyone has a different demographic, but genius marketing is genius marketing and it can certainly inspire new ideas for any kind of business. This video has 27 MILLION VIEWS. It is part of the marketing campaign for the new remake of the Carry film. The marketing team made this video knowing it would go viral (or at least hoping) and sure enough within days it was spreading through social media like wildfire. Why? Well, it’s entertaining, it’s short, and it’s not “selling” and shoving product in an obnoxious way. Check it out and think of what you could do for your own business to create a two minute video that could go viral too. Enjoy!
- You’ll Love This Awesome Viral Video Promo For The Movie ‘Carrie’ (ijreview.com)
- Scot Haney Talks To Craig & Company About His Viral Video (965tic.cbslocal.com)
- How to Use Videos as a Tool for Viral Marketing (businessbee.com)
- Why do videos go viral? (moralesgardenc.wordpress.com)
- Viral Video Recap: Must-Watch Memes of the Week (mashable.com)