If you’re just starting out in the eCommerce world you are probably overwhelmed and wondering where you need to start. Once you’ve decided on your business, what you want to sell, you have to move on to how you want to sell it. I spend all day reading marketing content and I know a great source when I see it and these videos on Content Marketing are awesome and so incredibly useful for beginners (or even those of us who have been at it for a while). These videos are a series that cover all of the basics such as creating a content marketing plan, how Google and SEO works, and how to master Facebook.
- Getting Started In Retail E-Commerce (epicecommercetools.com)
- Beginners Guide: Find Your Writing Niche (motivationforwriters.wordpress.com)
- 25 Content Marketing Stats to Jumpstart Your Efforts (blogs.salesforce.com)
- How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide (business2community.com)
Growth hacking is a term that refers to using analytics and stats in a creative way to grow your business quickly, efficiently, and set it up for the long haul. It’s the process used by silicon valley startups and now it’s become the marketing buzzword as Ecommerce business’ of every size are trying to learn it and put it to use. Growth hacking combines traditional marketing and analytical skills with product development skills. Take Dropbox for example: They gained more users by giving everyone an incentive to “share” Dropbox. If you share the service with a certain number of people you get free storage. How great is that? And it totally worked. The business continues to grow rapidly, steadily, and everyone wins. The best part is that this particular growth hack lets customers do the marketing for them. For more information on Growth Hacking check out this article on Shopify.
- RIP: Here Lies Traditional Marketing, Here Comes Growth Hacking (business2community.com)
- A Marketing Feature from Yappn: eCommerce that speaks to everyone (business.financialpost.com)
- Ecommerce Sites Aren’t Utilizing Site Search Data Like They Should Be (webpronews.com)
Copywriting is essentially the art of using words to sell. Remember those ads from when you were a kid and the ad would have this phrase that made you feel like you needed that product? Maybe She’s Born WIth It? Maybe It’s Maybelline? That is copywriting. Writing used to sell a product is copywriting and if you have a business, a service, a product to sell then you should be working on your writing skills in this department. There is a reason that in the advertising industry copywriters can make the big bucks. If your not an amazing writer and you’re working on a low budget that doesn’t allow you to hire in some help, check out this article on 7 Scientifically Backed Copywriting Tips.
- Tips for Christmas Copywriting (business2community.com)
- 16 tips for hiring a copywriter (raventools.com)
- Write Now: Beginner Copywriting Tips for Effective Online Marketing (socialmediatoday.com)
1. Organic Keywords. it better to write many quality articles on very specific keywords than to go after the ones with more search traffic. A great benefit of staying focused with long-tail key terms is that they usually convert better, as well.
2. Tenacity. The longer you’re in business the more often you’ll pop up in search engines.
3. Optimize. Pay attention to your meta tags, descriptions and keywords. You do this consistently and you will see results.
4. Link building. Make sure you link to outside sources and ask outside sources to link keywords back to you. Do this the ethical way. You can not cheat google. Don’t try to be sneaky.
5. Google’s keywords. Find keywords that are not as competitive and use those.
6. Don’t Write Crap. This is pretty simple. If you give people something useful then they are more likely to follow, like or share it. If you give them crap you’ll get crap back. Get guest bloggers, do interviews, do your research, write long posts and take time doing it. Try to provide something that you yourself would want to share.
8. Create Value With SEO. Don’t think of SEO as a game that you play because you can no longer win (as I mentioned above). The goal here is to create organic traffic which means REAL traffic. You’re going to lose everyone when they bounce away if your site and the content sucks. Just remember that if people come to your site and leave immediately that GOOGLE USES IT AGAINST YOU. They know when people come and find crap because they leave immediately.
9. Quality Content. Author ranking has a big impact on search engines. Every time you write something try to aim for five stars in terms of rank. If it’s not a “5″ then maybe spend more time on it.
10. Use A Blog To Increase Traffic. This is a given. If you don’t have a blog GET ONE NOW. They are free and one of the best ways to increase organic traffic. Not to mention, the more involved you are with the blogging community the more guest writers, experts, and social media connections you’ll have. Welcome to 2013, my friends, you need these things.
11. Utilize Experts. Make friends with experts in your community. Having an expert contribute to your blog can be huge because they’re going to share their post, and their friends will share, and next thing you know you have 10,000 views and probably a few sales in the meantime.
12. Find Like-minded Business People And Buddy Up. The online world is all about electronic connections. In a way it’s good because you can sit in your pajamas and network but it’s also bad because it takes a certain level of know-how and finesse to nail social media. If you practice you’ll figure out the lingo and in no time you’re friend numbers will be rising and your conversion will be increasing along with it.
- SEO Strategy: How Important Is It? (business2community.com)
- 7 Fatal SEO Mistakes That Destroy Your SEO Program (business2community.com)
- Top 10 Amazing Google Tips… (freevalscribes.wordpress.com)
1. Interns. Not enough business’ utilize the power of interns. They’re fresh from college, eager, and with an array of skills that they’re just burning to use. Interns can easily be your goldmine. Social media is not a “learned” thing for them like it is for the rest of us. Interns are in their early twenties which means that they grew up with it. They have a massive “friend” market that is totally untapped. Best of all, if you get an intern with a writing degree or a business degree, they might actually be able to teach you something. It doesn’t hurt that interns also work for free because they are also gaining the experience that they need to enter the job market. Why is everyone not doing this? Everyone wins!
2. Utilize employees and their social media platforms. Companies are so obsessed with productivity that they keep their employees in a chokehold and more often than not ignore their suggestions assuming that “they’re just employees.” The truth is that employees could be working for you in ways you didn’t even think of. Instead of punishing people for using social media why don’t you encourage it? You can sparingly use FB if you promise to send out at least two positive posts about our company or another employee every day. Totally fair trade and they’ll be thankful for the opportunity to take small mental breaks throughout the day.
3. Have a solid business plan. Your unique selling point should be on all of your social media stuff all the time. Everyone should know all the time why you’re different.
4. Be yourself. The more you are yourself the easier it will be for others to connect with you, hence, connect with your business.
5. Demographic. Look at your existing customers and try to aim for that exact same demographic. The more you know your demographic the less time you waste and the less money you need.
6. Social media. Facebook, Twitter and wordpress.com are all free. Three huge platforms for selling your products or services are free.
7. Make friends. Online and in real life being in business means being social. The more people you befriend the further your business will travel. Word of mouth advertising is the strongest and it doesn’t cost you anything.
8. Don’t be selfish with social media. Don’t spam people to death. Tweet, Update, Post blogs regularly but don’t make it all about you. Provide info that is also really useful to others.
9. SEO. When you’re blogging make sure you use the same 5 keywords regularly as “tags” or within the text. Link to outside sites. If you do this regularly in no time you’ll be coming up in search engines.
10. Keywords. Choose keywords wisely. If your blog is about Italy don’t pick “Italy” because ten billion other people already use it. Try, “moving to Italy” or “Living in Italy” or something still relevant but not necessarily in direct competition with the world.
11. Never stop learning. It’s never a smart idea to decide that you’re an expert. The moment you do that it’s likely that you’ll stop learning. In todays world you always need to be learning and you always need to be listening to other people.
12. Share the love. Online there is no “competition” in the same way that exists with traditional marketing or business. In fact, making friendly with your competition will likely bring more people to your own site. Link to them, share their updates, “like” them, and soon enough their customers will see you too.
- Social Media for Businesses: What You Need to Know (business2community.com)
- 10 Best Hashtag Tools To Increase Your Social Media Exposure (blogussion.com)
- How Employers Use Social Media For Job Recruiting (Infographic) (business2community.com)
Whether you have a blog, a small Etsy shop, or a massive online company with loads of employees and sales, you need to utilize social media in order to market yourself, or your brand. Obviously, plenty of companies still benefit from traditional advertising, but with social media at your fingertips there’s no reason to invest the money if you don’t want to. Keeping up with the constant evolution of social media can pose a challenge and that’s why learning shortcuts and using tools are so important. Larger companies often have teams of people dedicated to social media, however, you don’t need a fully loaded team to pack a serious punch. Here is a great list of 42 tools and tips for Epic social media marketing. You’ll see the difference social media marketing can make in your life.
- 101 Inbound Marketing Blogs You Should Be Reading (business2community.com)
- Facebook Tips (dube.wordpress.com)
- Epic Content Marketing: Get Your Content Marketing Strategy Together (smallbiztrends.com)
- Social Media for Business: Never Miss a Single Trick! (socialmediatoday.com)
One of the best ways to get exposure for your eCommerce business is to blog or be featured in other blogs. Writing for someone else’ blog opens up your business (or blog) to their audience. Many blogs get hundreds to thousands of views every day. It’s inexpensive and can be incredibly effective if you find blogs with an audience that matches your existing customer demographic (and since there are thousands of blogs out there, it will be a piece of cake). If you’re seen in multiple blogs then you’ll be seen by multiple audiences. Since there is no cost involved you have nothing to lose. If you want to get started but you don’t know how to begin check out this article on How To Get Started Guest Posting.
- Size Doesn’t Matter: 26 Things You Must Do To Continually Grow Your Business or Blog (epicecommercetools.com)
- The Art Of Guest Blogging: How To Hit It Right With A Strategy? (benchmarkemail.com)
- How to Protect Your Reputation While Guest Blogging (business2community.com)
- 7 Steps To Getting Your Visionary Company Noticed (ceo.com)
Shoppers are searching for deals and gift ideas during the holiday season. It’s a great time of year to really promote your business by using holiday related SEO keywords. Plan a big marketing push around the holidays. Here is a great article on successfully boosting sales and promoting products during the holidays with eCommerce Holiday SEO Keyword Optimization .
- Preparing for the Holidays using SEO in Ecommerce. (semdailydose.wordpress.com)
- Site and Search Optimization for the Holidays (business2community.com)