1. Providing facts instead of a “vision.” When you’re negotiating, or trying to make a sale, facts will only take you so far. “We have a money back offer! We offer 24/7 support!” These are just facts and they’ll limit your potential. Give the other side the real information, give them what their life could look like with your product or service.
2. Not having a decent defense for your cost or fees. If you’re providing something valuable you’d better have a good reason as to why you’re charging a certain amount. You’re worth it, convince the other guy, and tie it to your vision.
3. Every moment is a moment wasted. Any time that you spend with any potential clients could be time spend negotiating to some extent. This doesn’t mean that you should hard sell your t-shirt business to your father-in-law during Sunday brunch but you could sell him a vision during brunch. After-all, that waitress wouldn’t be calling him “Grandpa” if he was wearing a more modern, outfit, similar to what your brand offers.
4. Waiting. If you’re waiting for good things to happen to your business, you’ll be waiting a long time. Take initiative, get in there, and drive your team.
5. Taking employees for granted. A company is only as good as their employees. If you value your employees, show them, and listen to their suggestions. You’d be surprised by how many employees of today are multi-million entrepreneurs tomorrow.
6. Don’t put all of your ducks in one basket. Or eggs. How does that go again? The point is this: Don’t put all of your marketing efforts into FB and Twitter. Many entrepreneurs put all of their hope in social media stuff, they SPAM the world with their stuff, and they are disappointed with the poor results. The best way to run a business account is the same way you’d run a personal account. You wouldn’t SPAM your friends so don’t SPAM potential clients. Make friends, care what others are saying and doing, and post things of value without trying to push your products constantly. Bam! Winning.
Business owners are always searching for new ways to boost sales conversion and develop better relationships with potential customers. We see a lot of questions in forums by business owners asking whether or not trust seals make a difference in sales. Our answer is a simple yes. Anything that creates trust between a business and customers is always a good idea. Trust seals are proven to increase conversion by 15% in A/B split tests but usually they increase sales by a lot more. That’s a lift you can take to the bank.
Trust Guard and Ticket Platform Inc., have announced that they will be forming a partnership for the mutual benefit of their clients. Trust Guard specializes in third-party-verification, PCI compliance scanning and increasing sales conversion for E-Commerce sites. Ticket Platform Inc., is a leader in customizing dynamic ticketing sites, mobile apps and providing online marketing services such as SEO development and Social network development to online ticket companies around the globe. Read more
The massive Target breach that took place over the holiday shopping season was apparently much larger than the corporation initially thought. The U.S. company issued a statement last Friday that said hackers also made off with the personal information of at least 70 million customers, including names, mailing addresses, telephone numbers and email addresses. Previously, they believed hackers had stole data from 40 million credit and debit cards. They think that the two sets of numbers are likely to overlap but experts are unsure. This could put the number of customers affected over 100 million. Some customers who had not shopped in Target stores between November 27th and December 15th, had their information stolen from a database. Millions of angry customers have taken to social media to express frustration to the corporation for what many perceive as their lax security practices.
Trust Guard, a company that specializes in POS Scanning, says that due to their recent success with Target, hackers will doggedly increase their efforts and continue their attempts to hi-jack POS Terminals to steal client information. Trust Guard is urging merchants to increase their security with POS scans to stop hackers from getting into their systems in the first place.
PCI Compliant POS scanning is required by credit card companies. A PCI scan checks terminals for thousands of vulnerabilities by scanning both web applications and networks remotely and non-intrusively based on the IP address provided. Scans look for threats to operating systems, services and utilities used for financial or other sensitive transactions. A PCI- compliant scan is performed with an advanced scanning engine that will generate a detailed report listing any server and network vulnerabilities. Then the merchant can properly resolve the security risks, helping to protect their system from Hackers, and Malware.
“Small stores are particularly susceptible because they often lack the security that larger corporations have in place, though Target is a prime example that size doesn’t matter. This is why merchants need PCI-compliant POS Scanning. It’s so cheap and effective there is no excuse to not have it. Hackers will always work hard to find new ways to get into a system, either through a vulnerability online or through point-of-sale terminals. Cleanup is a disaster for everyone involved, it’s a lot easier to prevent a hack than to fix the aftermath of one,” said Dave Brandley, co-founder, Trust Guard.
The Target breach has resulted in a huge drop in sales for the nations 3rd largest retailer. “Unfortunately this isn’t going to be the last time. You owe it to yourself and your clients to get all of your card terminals scanned on a regular basis, starting today,” said Brandley.
We’re all accustomed to shopping online. We do the research, we compare and cross-examine, ask friends on FB or Twitter, because our possibilities are nearly endless. With so many options out there it’s not a surprise that eCommerce sites are honing in and getting more and more specific. We’re seeing thousands of Made-In-America lifestyle brands as a result. Brands can now appeal to an array of ultra-specific lifestyles-hipster, athletic, nerdy, rugged, avid fans of butterflies. You name it, it’s out there. Since these niche products tend to operate on a smaller scale they tend to have limited distribution but a more customized appeal. If you manufacture your own products or have the ability to do it, it’s a great time to take advantage of the huge growth potential. Click Here For The Full Article
Do your employees love coming to work everyday? Do they enjoy what they do, and do they want the company to succeed? If your answer is “no” you might want to reconsider your company’s culture. Employees who love their job, who feel appreciated and who enjoy being in the office are more productive. Great company culture also attracts talent, and employees who are customer-focused. Successful companies are companies where the employees want the company and their clients to succeed and they do everything they can to make it happen. If being in the office is miserable, if relationships between workers and management is bad, it’s impossible for employees to care about clients. They simply want to do their job AND GET OUT. Clients know when they are cared about and they usually prefer working with companies with dedicated, happy employees over a miserable office environment. Next time you think about “improving” productivity, why don’t you ask employees what would make them more productive at work?
Towards the end of the year your clients are going to be looking at the books and either jumping for joy, coming to terms with loss, or figuring out where to make adjustments. They’re also stressed with family, and the holidays in general. It’s a delicate time where clients need to know that you’re all in it together not necessarily the best time to be trying to hard sell them. They need guidance and support and maybe a reminder of why they need you. It’s an excellent time to share trends that will impact their business, give them one-on-one attention, and identify a business opportunity that they’ve overlooked. Try this article for more: Partner, Don’t Pitch.
- Key Traits of a Successful Salesperson (hiscoxusa.com)
- 5 Easy Ways to Thank Your Clients This Holiday Season (inc.com)
- The 2013 Good Client Behavior Awards! (bellashouseandpets.com)
Pinterest grew at the speed of light. The brilliance of Pinterest is that it appeals to our obsession with wanting, planning, yearning, and it allows us to organize all of it, neatly, in a visually appealing way. I personally have friends who spend hours on day planning weddings when they’re not even engaged, or designing a “dream home.” Other friends put together outfits, and some use it to harvest great jokes for their weekend poker games. Business’ are using it to boost their sales in a way they never could before. In order to properly use Pinterest and get the best results it’s helpful to have the right tools and the know-how to make it happen. Here is a great article on Five Pinterest Tools that will help you use Pinterest in the smartest way possible.
- Use Instagram and Pinterest to Personalize Your Apartment Decor (apartmentguide.com)
- 3 Unexpected Ways to Use Pinterest in the Office (grasshopper.com)
- Falling In Love With Pinterest For Business (socialsolutionscollective.com)
- 7 Pinterest Tips for Nonprofits (blogs.constantcontact.com)
- Here’s Why Marketing On Pinterest Actually Helps E-Commerce, Brands, And Retailers Drive Sales (businessinsider.com)
eCommerce, like any business, requires a lot of doing. You can daydream, make lists, tell your business partners, friends, and partners what you’re going to do but nothing, absolutely nothing will come of it unless you actually do something. Sometimes it takes hitting rock-bottom before people realize that in order to have their business work they’ve got to actually, well, work. Once in a while you just need a little motivation, a little bit of getting called out, a little shaking and that’s what this article will do for you. Do You Need To Hit Your Entrepreneur Rock Bottom?
- Excuses (rjmedak.wordpress.com)
- 17 Inspirational Lessons from Some of the World’s Best eCommerce Facebook Pages (onesocialthing.wordpress.com)
- How To Win The eCommerce Usability War (How Competition Can Crush You If Your Content Sucks) (epicecommercetools.com)