If you have a business and you’re not selling online right now you’re losing money. The opportunities to sell yourself and your products and services online are endless, and if you learn the basics it doesn’t have to be all that difficult either. There are a number of things you can do to market your product, drive traffic to your site and increase your sales. Once you’ve got all these people cruising to your site looking for products how do you ensure that some of them make a purchase?
1. Make things easy for your customers by focusing on one (or a few) products. The more products or services you offer, the more you’ll confuse customers and scare them away. Take one product/service and go into detail about it. A lot of text about one product is much more likely to generate income than a little text about twenty products. Just like your great aunt berthas orange lipstick, less is more!
2. Make lifelong connections with Opt-In offers! It’s an awesome way to get your customer’s email addresses so you can stay in contact with them. This is vital to longterm success. “Sign Up For Our Newsletter And Get Savings In Your Inbox!” is a great way to continually remind your clients why your company is awesome and why their friends should be a part of your community too. Your Opt-In offer should be easy to see, and posted to every page of your website. Experiment with different placements just in case.
It doesn’t matter what you’re selling if nobody can find it. The internet is full of competition so it’s necessary to put a good amount of your effort into driving traffic to your site. Low budget? No budget? Who cares! The beauty if the internet is that anyone who can read or watch videos can learn enough to do everything themselves. How great is that? Link building, A/B testing, or social media can all be done from the comfort of your couch. I’ve found this great list of books for you to help you along the way. You already have a successful business? Doesn’t matter. The internet changes and learning is awesome anyways. 10 Must Read Books For Online Marketers
- Authors: Turn to Kickstarter to Launch Your Book (thebookpublicist.wordpress.com)
- 5 Creative Kickstarter Projects That We Love (shutterstock.com)
- 20 of the Most Important SEO Blogs Online (business2community.com)
- Grandpa Looks at How (Not) to Market to Millennials (business2community.com)
Everywhere you read about the power of social media such as Facebook and Twitter when it comes to growing your business or increasing sales and traffic. However, with the way that FB and Twitter are set up only around 16% of people see your updates because they want you to buy their advertising. For increasing sales email is the way to go every time. Email marketing gives you a more one-on-on approach where you can be almost sure you’re reaching your audience. Statistically, email campaigns increase sales by a lot more than FB or Twitter campaigns. Check out this article on why Email Marketing Is The Key To Ecommerce Success
- How Customer Trust Will Increase Your Social Media Sales (But Only If You’re Patient) (business2community.com)
- 4 Ways to Use Mobile Marketing To Increase Christmas Retail Sales (business2community.com)
- Be Thankful for Email Marketing (jpwilliam.wordpress.com)
- 6 Ways Your Email Signatures Can Support Your Marketing (michaelhartzell.com)
Every size of business struggles with managing their social media efforts. There are blog posts, Twitter updates, Facebook Updates, hashtags, keywords, related links, not to mention recommendations, photos, and the most important aspect of building deeper business relationships and getting to know customers better. Doing each of these things can take hours every day and it can be difficult to do everything necessary along with tackling the other aspects of owning a business. Larger business’ can often break the job up between multiple people however in a small business it can be a lot of responsibility for only a few people. That’s why there are a few companies designing programs to streamline social media like you can see in this post about Bundle Post Pro . It’s good for any size business but is especially helpful for smaller business’. Saving time on social media saves you money.
- Forget Me Not, Social Media (sidunbl.wordpress.com)
- How Journalists Can Use Social Media to Build Reader Relationships (business2community.com)
- The Four Steps to Social Media Success (green-umbrella.biz)
Instagram is the frontrunner in the world of social media and sharing. While Facebook and Twitter might have more users, according to this article, Instagram Gets More Interaction Than Other Social Media Platforms, Instagram seems to encourage interactions. The article claims that Instagram gets more “likes” and comments which is completely possible. Humans are visual creatures and pictures usually inspire us and draw us in. However, there is also a possibility of visibility due to each platforms threads and the way that they are programmed. Still, considering the fact that pictures are so powerful maybe the visual nature of Instagram pulls us in and makes us want to interact? Have you noticed a difference between Instagram, Facebook, or Twitter?
- Social media and your small business: Perfect together (hiscoxusa.com)
- Three Emerging Social Media Trends Marketers Can Capitalize On (business2community.com)
- Insta-Sales? Soldsie Expands From Facebook-Based E-Commerce To Include Support For Instagram (techcrunch.com)
A lot of employers ban the use of social media at work worried that it will interfere with productivity and create problems in the workplace. However, monitoring employees every move and watching cell phone use to avoid time wasted and lost could be tiresome and possibly counterproductive. Did that just say counterproductive? Yes, yes it did. The thing with social media is that it’s hard to be “fake and social” so why not utilize employees interest in social media by allowing them some wiggle room and letting them do some “work” for you that won’t feel like work at all. Set up rules, like these 12 Do’s And Don’ts For Employees Regarding Social Media, but let them be social. Tell them that they can use social media as long as it also includes some kind of work slant. For example, “Yes, you can casually check FB throughout the day as long as you post at least two positive status updates about our company.” Instead of making rules for what not to do maybe make rules for what TO DO that will also benefit your company. Plus, a happy employee is a productive one!
- Social Media for Businesses: What You Need to Know (business2community.com)
- 10 Killer Tips for Social Media Optimization (business2community.com)
- Social Media in the Workplace (meghanhilary.wordpress.com)
Technology, companies, social media platforms, accessories are not only “things” or business’, that serve a function in society. Instead, these things are shaping and changing culture, relationships and the way that we live. When you pick up your cell phone and use it to buy a new pair of shoes, you’re part of the mobile culture. If the only way you speak with your siblings is via Facebook, then you’re part of the social media culture and these cultures are changing you according to this article Peak Twitter? I don’t know about you guys but my life is definitely a lot different now than it was in high school. Nobody had a cell phone, nobody used the internet for hardly anything, in fact, most of us didn’t even have it at home. I wrote book reports from books. I only saw pictures of my friends after we pitched in money to have our film developed and the only people that saw them was us before they were shut out in a box somewhere. How has your life changed? Where do you think these cultural shifts will take us?
- Social Media: The Evolution Of Communication (business2community.com)
- Google Plus is the Best Social Media Platform on the Internet (guardianlv.com)
- Social Media Marketing Burnout (and How You Can Avoid It) (business2community.com)
- These Four Trends Explain Why Social Media Is Finally Getting Shoppers To Buy Things, Online And In-Store (businessinsider.com)
Many business’ have been forced to adapt to the incredible shift in networking from traditional face-to-face networking to the new utilization of social media for meeting people, making deals and building contacts. Some would argue that traditional forms of networking are obsolete though others would argue that using both forms equally is best for optimal results, to boost traffic, make contacts or increase sells. Check out this article on networking and let us know what you think in the comments below. Has Social Media Eliminated the Need for Face to Face Networking?.
- 10 useful tips for better use of social networks (part 1) (fieldoo.com)
- How to Use Social Media Dashboards (technewsworld.com)
- The Power Of The Customer And Social Media (epicecommercetools.com)
- A Case for Social Media in the Classroom (andcreativeblog.wordpress.com)
Everything you read regarding eCommerce is about social media and why your business should maintain an active account on google+, Facebook, Twitter, Tumbler, and a number of other networks. It’s all the rage for marketing, reaching out, and increasing sales. Having a tight grasp on all things social media can do even more than that and you’d be surprised. Social media can also help with customer service, product development, and testing. If you’re interested in all the ways that social media can help your ecommerce business, check out this article The Power Of The Customer: Social Media.
- The Power of the Salesforce Social Media Command Center at CES (blogs.salesforce.com)
- What’s the Difference between Social Media and Social Media Marketing? (blogs.constantcontact.com)
- When Social Media Isn’t Enough (business2community.com)
- How Will Social Media Change the Experience for Customer Service and Sales in the Next 12 Months? (business2community.com)
If you’re unfamiliar with Instagram I can sum it up for you in one sentence: It’s Facebook but with pictures as the main form of sharing instead of one or two sentence updates. It’s a way to constantly update your life online with images from your Iphone or whatever device you use. You might be wondering why in the h%/& that would be even remotely useful for your business but you’d be surprised. Humans are visual creatures so sneak peaks of products or services delivered in the subtle form of a social media photo can go a lot further than expensive product placement photos. As this article on 25 Tips for Using Instagram in business says, “cuteness sales.” I think the five-billion cat pictures online supports this statement as internet fact.
- The Science of Turning Instagram Followers into Customers (business2community.com)
- Instagram’s first ad showed up today, so let’s all over-analyze it (digitaltrends.com)
- 5 Charts That Show How Mobile And Social Media Are Taking Over Commerce (businessinsider.com)
- Welcome To The Unicorn Club: Learning From Billion-Dollar Startups (techcrunch.com)