Top 5 Tools To Help You Generate Traffic And Sales From Pinterest
Pinterest, when initially launched, took the world by storm, while the social network skeptics called it just another site. Since then, this company has come a long way. Today it is successfully used to promote business around the world, including TopDentistsOnline. But, at the end of the day, it all comes down to traffic and sales.
In that respect, Pinterest is among one of the highest referral-driving social media platforms after Facebook. Unlike Facebook posts, a pin does not get lost in the sea of billions. They, on the contrary, tend to have an average lifespan of 3.5 months. Though highly effective, this platform can waste a lot of your precious time. So, in order to generate traffic and sales without wasting too much time, a few tools can be used to automate the tedious activities involved in posting and to increase the brand’s exposure.
Schedule and analyze your Pinterest performance with Tailwind
Tailwind is a specialized Pinterest scheduling and analytics tool that can be installed as a browser extension. Once you give the tool access to your account, it can help to let you track your fans and followers, view audience engagement details and at the same time measure your ROI. This tool will also tell you the best posting times, which in turn, allows bulk and multi-board scheduling by identifying content that can be better optimized.
If you are a small blogger or running a small business all by yourself on a tight budget, then you will definitely appreciate many of the features that are packed into its economic plan. Reason being, most of the analytical tools today are out of the reach of small bloggers. Whereas, the ones affordable are either convoluted or too time-consuming to figure out. If you are using other social media too, then Buffer is another perfect tool to manage all of your platforms from one screen.
Design beautiful viral images for Pinterest using Canva
Pinterest is all about posting and pinning viral pictures with a perfect content along with it. To make that happen, Canva is an awesome image editing tool that already has predesigned templates tailored for Pinterest and other social media platforms, blog posts, or websites. Further, the image in it can be optimized at 2:3 aspect ratio that is absolutely perfect for pinning. A paid version of Canva will let users create images with transparent backgrounds for a more professional feel.
This tool has tons of stunning layouts that make it easy for even a novice to craft viral as well as beautiful looking pins. It’s all possible because of its user-friendly interface, that allows you to easily view the changes in your image and the templates you choose, all side by side. Engagements on Pinterest have shown to increase 15 % traffic when tall images are used. Whereas, the pictures with dominant colors and less than 30% background are said to get more response. Another perfect and incredibly useful alternative to this one is Pinstamatic. Go get creative now!
Utilize Pin Search to perform image search on Pinterest
Pin Search is a chrome extension that can help you to know the details about a picture you came across on Pinterest. It finds the details by performing a google image search on that particular image. With this, you can find aspects, like the designer, the website where the image appears and the identical images with a similar extension.
The best part about this tool is that it’s lightweight in nature. Because it simply makes the use of search button for performing its function which appears on the image only when you hover over it. Clicking on it will direct you to a google search results page that is related to the image you have selected. Simple, isn’t it?
Get some serious exposure by joining group boards on PinGropie
Another terrific way of getting traffic to your website is by joining boards. Are you wondering why you should do that? Then here’s the deal: there are like tens of thousands of members on popular boards and many of them actively engage with the content that is shared with them. So, now think the amount of exposure and traffic joining popular boards can generate towards your website.
So, without even having a following, one can use the boards to get the content pinned hundreds of times. Assuming that the images that you share are high quality and relevant to that board. PinGroupie is among those tools that can help to sort the board by their pins, followers, and likes. This way one can immediately discover the high activity group board in a particular niche from the tool database. Another great feature of this tool is that it will allow you to find groups based on their categories too.
Pinvolve can help to cross-promote your Facebook and Pinterest content
Today, everyone loves to market on the social giant Facebook because of it massive user base. In fact, it is also the source of the largest social network referral traffic today. So, if you are one of those brands who love to spend their time on Facebook and Pinterest, then Pinvolve can save a lot of time and hassle.
It is an application that installs on Facebook and then displays the images from Pinterest boards on the Facebook page. You can also choose to convert the images from the Facebook timeline into pins. Isn’t that just perfect? Setting up this tool too is very easy. To that, you can also set a sync limit to restrict the number of pins that can be shared in a day. This is a great tool for cross promoting your pins to your Facebook audience.
There may be various other tools available for the very same purpose, but these are the best among them. If you have got better tools that you’ve been using, share with us too. Until, then get the best out of them.
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Isha Singh, an avid app developer, is taking advantage of her technical knowledge to help people gain a foothold in the digitized world. Follow her as she shares her views on web and app development, the latest being Magento Extension development.
