Who doesn’t love a good success story? We’ve decided to post an EPIC success story every week, highlighting the trials, tribulations, and eCommerce success’ achieved by hard-working individuals like yourselves. This week we’ll share the start-up story from Kustom Koozies, an eCommerce Biz that makes insulated beverage coolers with super cool screen-printed designs. They started out small and now take care of about 6,000 weddings every year among other things. They’re kind of awesome.
Increasing traffic to your blog. This is crucial to the promotion of the product or business you are representing (The growth of Ecommerce is almost 20% of all business per year or more than $1 trillion dollars!) It is also vital to the enhancing of your own personal web presence. How? Engage your audience with the kind of style, content, attitude and approach, that will motivate them to share your posts.
Here are eleven guaranteed ways to maintain your audience, increase your blog traffic, and create a more positive web presence:
Friends of mine are often surprised when I tell them they need social media for their small business, or to promote themselves as the artsy types they are. They’re surprised because the game only recently changed, and people who don’t work in online marketing, like yours truly, are often totally blind to it. Publishing houses now expect authors to promote themselves via social media and blogs, and are much more likely to take an author who already has a large Twitter following. Seriously? Yep. The last journalism job I applied for required a minimum of 2,000 Twitter followers AND high emotional intelligence which is also totally a thing now. The truth is, without social media and marketing knowledge it’s not likely that your Etsy store, eCommerce biz, or blog will get off the ground or that you’ll be able to compete effectively on the interweb of MEGA COMPETITION.
I read this great article this morning called, “How To Build Relationships Through Blogging,” but what I took from the article was much different than what I think the author intended. You see, the article is mostly about the importance of being social, commenting, and making online friends to drive your own blog or marketing efforts. We all know that in order to be successful bloggers or to run successful marketing campaigns using social media we have to interact with other people. If you love other people, other people will love you back, it’s common sense. A few paragraphs in the author mentions people who hate socializing and think that “commenting” or interacting with others is stupid. This rang a bell for me and my mind went off on a sort of tangent about how you cannot teach some people how to make money online. Awkward people, weird people, or people with anxiety disorders, people who are not good in person are usually great at socializing online but people who genuinely hate interacting with others, who have nothing to say, or who want the world to be about them and them alone are not ideal candidates for blogging or social media marketing. If you’re not social at all, you’re probably going to suck at blogging and fail miserably. It’s not possible to build relationships without giving a little once in a while.
I’ve worked in eCommerce for seven years. Our company has teams of employees who only do social media marketing and there are always one or two who come in knowing nothing but are teachable and good at it and a couple who are only doing it for a paycheck and it really shows. Their dull, lifeless interactions are the antithesis of good marketing. If you’re not having fun, if you don’t like it, then it will show and it’s possible to hurt a business in the meantime. If your hearts not in it then blogging and social media just isn’t for you. Does that mean you’ll fail at eCommerce? No. But it DOES mean that you need to hire a social butterfly who will have a blast buddying up with the rest of the world online.
Still not familiar with Google’s HTML5 based tool? Well, you should be. The new tool to build HTML5 capable sites and ads that excel at instead of falling flat when it comes to cross-screen experiences in web browsing. HTML5 is the new tool, out last fall, that is becoming the new standard for building web content. It’s replacing Flash and other old-school tools. The best part? HTML5 is easy! Well, as easy as programming can be I guess. It’s accessible and can make engaging content a breeze. For More on HTML5 check out this article.
Facebook has changed it’s algorithm to bring posts with the most interactions to the top of the news feeds. It might work against business’ who are trying to flood Facebook with quantity over quality. However, for business’ providing quality content posts with organic interactions it will boost their visibility by giving them a higher rank in the news feeds thus more visibility for a longer period of time. Another reason to provide followers with genuine, useful information and build real relationships with current and future customers. This is a great article on Facebook Bumping And The Influence On Business Pages
- How Facebook Decides if Your Posts Are Naughty or Nice (blogs.constantcontact.com)
- A Facebook Insider’s Guide to Posting Perfectly Share-able Images (shutterstock.com)
- Why You Need To Refresh Your Facebook Marketing Strategy. (themrsite.com)
If you’re just starting out in the eCommerce world you are probably overwhelmed and wondering where you need to start. Once you’ve decided on your business, what you want to sell, you have to move on to how you want to sell it. I spend all day reading marketing content and I know a great source when I see it and these videos on Content Marketing are awesome and so incredibly useful for beginners (or even those of us who have been at it for a while). These videos are a series that cover all of the basics such as creating a content marketing plan, how Google and SEO works, and how to master Facebook.
- Getting Started In Retail E-Commerce (epicecommercetools.com)
- Beginners Guide: Find Your Writing Niche (motivationforwriters.wordpress.com)
- 25 Content Marketing Stats to Jumpstart Your Efforts (blogs.salesforce.com)
- How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide (business2community.com)
It doesn’t matter what you’re selling if nobody can find it. The internet is full of competition so it’s necessary to put a good amount of your effort into driving traffic to your site. Low budget? No budget? Who cares! The beauty if the internet is that anyone who can read or watch videos can learn enough to do everything themselves. How great is that? Link building, A/B testing, or social media can all be done from the comfort of your couch. I’ve found this great list of books for you to help you along the way. You already have a successful business? Doesn’t matter. The internet changes and learning is awesome anyways. 10 Must Read Books For Online Marketers
- Authors: Turn to Kickstarter to Launch Your Book (thebookpublicist.wordpress.com)
- 5 Creative Kickstarter Projects That We Love (shutterstock.com)
- 20 of the Most Important SEO Blogs Online (business2community.com)
- Grandpa Looks at How (Not) to Market to Millennials (business2community.com)
Everywhere you read about the power of social media such as Facebook and Twitter when it comes to growing your business or increasing sales and traffic. However, with the way that FB and Twitter are set up only around 16% of people see your updates because they want you to buy their advertising. For increasing sales email is the way to go every time. Email marketing gives you a more one-on-on approach where you can be almost sure you’re reaching your audience. Statistically, email campaigns increase sales by a lot more than FB or Twitter campaigns. Check out this article on why Email Marketing Is The Key To Ecommerce Success
- How Customer Trust Will Increase Your Social Media Sales (But Only If You’re Patient) (business2community.com)
- 4 Ways to Use Mobile Marketing To Increase Christmas Retail Sales (business2community.com)
- Be Thankful for Email Marketing (jpwilliam.wordpress.com)
- 6 Ways Your Email Signatures Can Support Your Marketing (michaelhartzell.com)
Analysts have noticed that too many business’ create a Facebook page, update it infrequently, and then abandon it after a few months thus losing out on potential customers in the process. They don’t realize that an inconsistent posting schedule can give the impression that the company has went out of business, doesn’t care about customers, or is disorganized or unprofessional. Facebook can seem unimportant to many businessmen/women if they don’t understand the full potential of social media. However, every business can increase sales and acquire new customers by using Facebook. The key is in knowing how to do it, according to this article, Why You Need a Facebook Marketing Strategy for Business Success?
- Why Facebook Home failed and Google Now will succeed (pocketnow.com)
- People Rarely Succeed Unless They have Fun in What They are Doing (lifehack.org)
- Extra! Extra! Facebook now highlighting the news with updated rankings (pcworld.com)