1. “8 Steps to Effective Content for Social Media” – If we want to convert new contacts into new customers, we cannot merely create informative content about our brand. We must also engage our potential customers by telling stories and sharing images. This article by Michael Brenner briefly covers eight strategies for creating more helpful and entertaining content for your viewers and readers, including listening better, finding the right rhythm, following the “golden rule” of effective content (being helpful), and more. He also links to his slideshow that provides examples of effective content and how to create it. For the complete list and examples, visit the article here http://www.b2bmarketinginsider.com/social-media/8-steps-to-effective-content-for-social-media
2. “Want a Retweet? Include a Photo” – Think twitter’s 140 character limit is keeping you from really getting your message out to your followers and other potential customers? Wrong! To get more retweets and reach more new people, you just need to include a photograph. In this article, Kurt Wagner reviews recent studies that detail just how much a photograph will increase your likelihood of being retweeted (hint: it’s a lot). But not any photograph with do, links to other imaging sites, like Instagram, don’t yield the same results. For the full details, read the entire article here http://mashable.com/2013/10/07/retweet-photo/
3. “How to Drive Conversions with Your “About Us” Page, Part 2” – Have you been wondering how you can make your “About Us” page more interesting and gain more conversions at the same time? This follow-up article better details exactly how you can accomplish that goal! Matt Rickerby and his team created a before and after “About Us” page using a fictional brand to illustrate the difference between a boring page and an engaging, visually stimulating page. To see these examples and learn more about how you can change your “About Us” page to better engage your visitors and get more conversions, read his full article here http://www.blueacorn.com/blog/about-us-pages-part-two/#more-8167
4. “How Product Listing Ads Attract More Traffic” – You’re probably familiar with using pay-per-click ads to attract targeted traffic to your site, but do you know how to use product listing ads? Product listing ads can help you to appeal to your targeted traffic more than your competitors do! In this thorough article, Dodiet Sutardjo covers getting started with product listing ads and ways to optimize your product listings, including setting up your product feed, updating your feed appropriately, and naming your products correctly. To read more about effectively using product listing ads, you can find the full article here http://www.blueacorn.com/blog/product-listing-ads/
5. “Advanced Analytics Tagging” – Most eCommerce managers will be familiar with google analytics, but using advanced analytics tagging, which allows you to more precisely and accurately identify trends in your market base, can be more challenging. In this article, conversion consultant Amanda Graham expertly guides the new user through the complicated process of using advanced analytics tagging. She describes the process using helpful analogies and clear details, including sections on how to choose custom segments, and choosing between custom variables and event tracking. To learn more about how to use advanced analytics tagging, you can find the complete article here http://www.blueacorn.com/blog/Advanced-Analytics-Tagging/
1. “5 Things Entrepreneurs Need to Know About the Changing Workplace” – One of the best ways to make sure you are staying connected to your customers and employees is to constantly monitor trends and changes in the workplace. In this piece, Vivian Giang expertly outlines five things you should do in the current workplace environment: hire candidates with in-demand skills of the future, hire for “soft” skills (including critical thinking and problem-solving skills), provide learning opportunities for young employees, learn to criticize constructively, and start a blog. To read more about these strategies, visit the full article here http://www.businessinsider.com/5-things-entrepreneurs-need-to-know-about-the-changing-workplace-2013-9?utm_source=buffer&utm_campaign=Buffer&utm_content=buffer23ab9&utm_medium=twitter
2. “5 Things Super Successful People Do Before 8AM” – Did you know that the world’s most successful people are frequently very early risers? Many CEOs and influential government officials wake before 5AM and they have many early-morning habits in common. In this helpful Forbes article, Jennifer Cohen outlines 5 pre-workday activities that successful people have in common, including: eating breakfast, exercising, mapping out your day, visualizing, and more. To learn about these activities in more detail, read the full article here http://www.forbes.com/sites/jennifercohen/2013/10/02/5-things-super-successful-people-do-before-8-am/?utm_source=buffer&utm_campaign=Buffer&utm_content=bufferf5729&utm_medium=twitter
1. “eCommerce Blogging: How to Drive Conversions with Content” – Have you been wondering how to get started with Inbound marketing strategies, which draw potential customers to your site using interesting content rather than paid advertising? Try blogging! In this article, Shannon Good thoroughly explains four simple best practices for eCommerce blogging: blog to drive traffic to your site, promote your products without pushing a sale, give readers a reason to come back (by consistently having fresh and relevant content), and make your blog social media share-friendly. To read the full article, go here http://savvypanda.com/blog/beginner-level/ecommerce-blogging-how-to-drive-conversions-with-content.html
Who doesn’t love a good success story? We’ve decided to post an EPIC success story every week, highlighting the trials, tribulations, and eCommerce success’ achieved by hard-working individuals like yourselves. This week we’ll share the start-up story from Kustom Koozies, an eCommerce Biz that makes insulated beverage coolers with super cool screen-printed designs. They started out small and now take care of about 6,000 weddings every year among other things. They’re kind of awesome.
Increasing traffic to your blog. This is crucial to the promotion of the product or business you are representing (The growth of Ecommerce is almost 20% of all business per year or more than $1 trillion dollars!) It is also vital to the enhancing of your own personal web presence. How? Engage your audience with the kind of style, content, attitude and approach, that will motivate them to share your posts.
Here are eleven guaranteed ways to maintain your audience, increase your blog traffic, and create a more positive web presence:
Friends of mine are often surprised when I tell them they need social media for their small business, or to promote themselves as the artsy types they are. They’re surprised because the game only recently changed, and people who don’t work in online marketing, like yours truly, are often totally blind to it. Publishing houses now expect authors to promote themselves via social media and blogs, and are much more likely to take an author who already has a large Twitter following. Seriously? Yep. The last journalism job I applied for required a minimum of 2,000 Twitter followers AND high emotional intelligence which is also totally a thing now. The truth is, without social media and marketing knowledge it’s not likely that your Etsy store, eCommerce biz, or blog will get off the ground or that you’ll be able to compete effectively on the interweb of MEGA COMPETITION.
I read this great article this morning called, “How To Build Relationships Through Blogging,” but what I took from the article was much different than what I think the author intended. You see, the article is mostly about the importance of being social, commenting, and making online friends to drive your own blog or marketing efforts. We all know that in order to be successful bloggers or to run successful marketing campaigns using social media we have to interact with other people. If you love other people, other people will love you back, it’s common sense. A few paragraphs in the author mentions people who hate socializing and think that “commenting” or interacting with others is stupid. This rang a bell for me and my mind went off on a sort of tangent about how you cannot teach some people how to make money online. Awkward people, weird people, or people with anxiety disorders, people who are not good in person are usually great at socializing online but people who genuinely hate interacting with others, who have nothing to say, or who want the world to be about them and them alone are not ideal candidates for blogging or social media marketing. If you’re not social at all, you’re probably going to suck at blogging and fail miserably. It’s not possible to build relationships without giving a little once in a while.
I’ve worked in eCommerce for seven years. Our company has teams of employees who only do social media marketing and there are always one or two who come in knowing nothing but are teachable and good at it and a couple who are only doing it for a paycheck and it really shows. Their dull, lifeless interactions are the antithesis of good marketing. If you’re not having fun, if you don’t like it, then it will show and it’s possible to hurt a business in the meantime. If your hearts not in it then blogging and social media just isn’t for you. Does that mean you’ll fail at eCommerce? No. But it DOES mean that you need to hire a social butterfly who will have a blast buddying up with the rest of the world online.
Still not familiar with Google’s HTML5 based tool? Well, you should be. The new tool to build HTML5 capable sites and ads that excel at instead of falling flat when it comes to cross-screen experiences in web browsing. HTML5 is the new tool, out last fall, that is becoming the new standard for building web content. It’s replacing Flash and other old-school tools. The best part? HTML5 is easy! Well, as easy as programming can be I guess. It’s accessible and can make engaging content a breeze. For More on HTML5 check out this article.
Facebook has changed it’s algorithm to bring posts with the most interactions to the top of the news feeds. It might work against business’ who are trying to flood Facebook with quantity over quality. However, for business’ providing quality content posts with organic interactions it will boost their visibility by giving them a higher rank in the news feeds thus more visibility for a longer period of time. Another reason to provide followers with genuine, useful information and build real relationships with current and future customers. This is a great article on Facebook Bumping And The Influence On Business Pages
- How Facebook Decides if Your Posts Are Naughty or Nice (blogs.constantcontact.com)
- A Facebook Insider’s Guide to Posting Perfectly Share-able Images (shutterstock.com)
- Why You Need To Refresh Your Facebook Marketing Strategy. (themrsite.com)
If you’re just starting out in the eCommerce world you are probably overwhelmed and wondering where you need to start. Once you’ve decided on your business, what you want to sell, you have to move on to how you want to sell it. I spend all day reading marketing content and I know a great source when I see it and these videos on Content Marketing are awesome and so incredibly useful for beginners (or even those of us who have been at it for a while). These videos are a series that cover all of the basics such as creating a content marketing plan, how Google and SEO works, and how to master Facebook.
- Getting Started In Retail E-Commerce (epicecommercetools.com)
- Beginners Guide: Find Your Writing Niche (motivationforwriters.wordpress.com)
- 25 Content Marketing Stats to Jumpstart Your Efforts (blogs.salesforce.com)
- How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide (business2community.com)