Increasing traffic to your blog. This is crucial to the promotion of the product or business you are representing (The growth of Ecommerce is almost 20% of all business per year or more than $1 trillion dollars!) It is also vital to the enhancing of your own personal web presence. How? Engage your audience with the kind of style, content, attitude and approach, that will motivate them to share your posts.
Here are eleven guaranteed ways to maintain your audience, increase your blog traffic, and create a more positive web presence:
I read this great article this morning called, “How To Build Relationships Through Blogging,” but what I took from the article was much different than what I think the author intended. You see, the article is mostly about the importance of being social, commenting, and making online friends to drive your own blog or marketing efforts. We all know that in order to be successful bloggers or to run successful marketing campaigns using social media we have to interact with other people. If you love other people, other people will love you back, it’s common sense. A few paragraphs in the author mentions people who hate socializing and think that “commenting” or interacting with others is stupid. This rang a bell for me and my mind went off on a sort of tangent about how you cannot teach some people how to make money online. Awkward people, weird people, or people with anxiety disorders, people who are not good in person are usually great at socializing online but people who genuinely hate interacting with others, who have nothing to say, or who want the world to be about them and them alone are not ideal candidates for blogging or social media marketing. If you’re not social at all, you’re probably going to suck at blogging and fail miserably. It’s not possible to build relationships without giving a little once in a while.
I’ve worked in eCommerce for seven years. Our company has teams of employees who only do social media marketing and there are always one or two who come in knowing nothing but are teachable and good at it and a couple who are only doing it for a paycheck and it really shows. Their dull, lifeless interactions are the antithesis of good marketing. If you’re not having fun, if you don’t like it, then it will show and it’s possible to hurt a business in the meantime. If your hearts not in it then blogging and social media just isn’t for you. Does that mean you’ll fail at eCommerce? No. But it DOES mean that you need to hire a social butterfly who will have a blast buddying up with the rest of the world online.
1. Organic Keywords. it better to write many quality articles on very specific keywords than to go after the ones with more search traffic. A great benefit of staying focused with long-tail key terms is that they usually convert better, as well.
2. Tenacity. The longer you’re in business the more often you’ll pop up in search engines.
3. Optimize. Pay attention to your meta tags, descriptions and keywords. You do this consistently and you will see results.
4. Link building. Make sure you link to outside sources and ask outside sources to link keywords back to you. Do this the ethical way. You can not cheat google. Don’t try to be sneaky.
5. Google’s keywords. Find keywords that are not as competitive and use those.
6. Don’t Write Crap. This is pretty simple. If you give people something useful then they are more likely to follow, like or share it. If you give them crap you’ll get crap back. Get guest bloggers, do interviews, do your research, write long posts and take time doing it. Try to provide something that you yourself would want to share.
8. Create Value With SEO. Don’t think of SEO as a game that you play because you can no longer win (as I mentioned above). The goal here is to create organic traffic which means REAL traffic. You’re going to lose everyone when they bounce away if your site and the content sucks. Just remember that if people come to your site and leave immediately that GOOGLE USES IT AGAINST YOU. They know when people come and find crap because they leave immediately.
9. Quality Content. Author ranking has a big impact on search engines. Every time you write something try to aim for five stars in terms of rank. If it’s not a “5″ then maybe spend more time on it.
10. Use A Blog To Increase Traffic. This is a given. If you don’t have a blog GET ONE NOW. They are free and one of the best ways to increase organic traffic. Not to mention, the more involved you are with the blogging community the more guest writers, experts, and social media connections you’ll have. Welcome to 2013, my friends, you need these things.
11. Utilize Experts. Make friends with experts in your community. Having an expert contribute to your blog can be huge because they’re going to share their post, and their friends will share, and next thing you know you have 10,000 views and probably a few sales in the meantime.
12. Find Like-minded Business People And Buddy Up. The online world is all about electronic connections. In a way it’s good because you can sit in your pajamas and network but it’s also bad because it takes a certain level of know-how and finesse to nail social media. If you practice you’ll figure out the lingo and in no time you’re friend numbers will be rising and your conversion will be increasing along with it.
- SEO Strategy: How Important Is It? (business2community.com)
- 7 Fatal SEO Mistakes That Destroy Your SEO Program (business2community.com)
- Top 10 Amazing Google Tips… (freevalscribes.wordpress.com)
Whether you have a blog, a small Etsy shop, or a massive online company with loads of employees and sales, you need to utilize social media in order to market yourself, or your brand. Obviously, plenty of companies still benefit from traditional advertising, but with social media at your fingertips there’s no reason to invest the money if you don’t want to. Keeping up with the constant evolution of social media can pose a challenge and that’s why learning shortcuts and using tools are so important. Larger companies often have teams of people dedicated to social media, however, you don’t need a fully loaded team to pack a serious punch. Here is a great list of 42 tools and tips for Epic social media marketing. You’ll see the difference social media marketing can make in your life.
- 101 Inbound Marketing Blogs You Should Be Reading (business2community.com)
- Facebook Tips (dube.wordpress.com)
- Epic Content Marketing: Get Your Content Marketing Strategy Together (smallbiztrends.com)
- Social Media for Business: Never Miss a Single Trick! (socialmediatoday.com)
One of the best ways to get exposure for your eCommerce business is to blog or be featured in other blogs. Writing for someone else’ blog opens up your business (or blog) to their audience. Many blogs get hundreds to thousands of views every day. It’s inexpensive and can be incredibly effective if you find blogs with an audience that matches your existing customer demographic (and since there are thousands of blogs out there, it will be a piece of cake). If you’re seen in multiple blogs then you’ll be seen by multiple audiences. Since there is no cost involved you have nothing to lose. If you want to get started but you don’t know how to begin check out this article on How To Get Started Guest Posting.
- Size Doesn’t Matter: 26 Things You Must Do To Continually Grow Your Business or Blog (epicecommercetools.com)
- The Art Of Guest Blogging: How To Hit It Right With A Strategy? (benchmarkemail.com)
- How to Protect Your Reputation While Guest Blogging (business2community.com)
- 7 Steps To Getting Your Visionary Company Noticed (ceo.com)