1. “8 Steps to Effective Content for Social Media” – If we want to convert new contacts into new customers, we cannot merely create informative content about our brand. We must also engage our potential customers by telling stories and sharing images. This article by Michael Brenner briefly covers eight strategies for creating more helpful and entertaining content for your viewers and readers, including listening better, finding the right rhythm, following the “golden rule” of effective content (being helpful), and more. He also links to his slideshow that provides examples of effective content and how to create it. For the complete list and examples, visit the article here http://www.b2bmarketinginsider.com/social-media/8-steps-to-effective-content-for-social-media
2. “Want a Retweet? Include a Photo” – Think twitter’s 140 character limit is keeping you from really getting your message out to your followers and other potential customers? Wrong! To get more retweets and reach more new people, you just need to include a photograph. In this article, Kurt Wagner reviews recent studies that detail just how much a photograph will increase your likelihood of being retweeted (hint: it’s a lot). But not any photograph with do, links to other imaging sites, like Instagram, don’t yield the same results. For the full details, read the entire article here http://mashable.com/2013/10/07/retweet-photo/
3. “How to Drive Conversions with Your “About Us” Page, Part 2” – Have you been wondering how you can make your “About Us” page more interesting and gain more conversions at the same time? This follow-up article better details exactly how you can accomplish that goal! Matt Rickerby and his team created a before and after “About Us” page using a fictional brand to illustrate the difference between a boring page and an engaging, visually stimulating page. To see these examples and learn more about how you can change your “About Us” page to better engage your visitors and get more conversions, read his full article here http://www.blueacorn.com/blog/about-us-pages-part-two/#more-8167
4. “How Product Listing Ads Attract More Traffic” – You’re probably familiar with using pay-per-click ads to attract targeted traffic to your site, but do you know how to use product listing ads? Product listing ads can help you to appeal to your targeted traffic more than your competitors do! In this thorough article, Dodiet Sutardjo covers getting started with product listing ads and ways to optimize your product listings, including setting up your product feed, updating your feed appropriately, and naming your products correctly. To read more about effectively using product listing ads, you can find the full article here http://www.blueacorn.com/blog/product-listing-ads/
5. “Advanced Analytics Tagging” – Most eCommerce managers will be familiar with google analytics, but using advanced analytics tagging, which allows you to more precisely and accurately identify trends in your market base, can be more challenging. In this article, conversion consultant Amanda Graham expertly guides the new user through the complicated process of using advanced analytics tagging. She describes the process using helpful analogies and clear details, including sections on how to choose custom segments, and choosing between custom variables and event tracking. To learn more about how to use advanced analytics tagging, you can find the complete article here http://www.blueacorn.com/blog/Advanced-Analytics-Tagging/
A Fresh Look at Using Story for Branding: A Review of Chase Reeves’ Podcast On Fizzle.co By Harper Roark
The concept of using story for brand building is certainly not a new one, but once in awhile I come across a marketing professional who can really bring the concept to life in a new way. Enter Chase Reeves, co-founder of Fizzle.co, who has spent considerable time creating what he calls “mash-ups” of his reading about story and his work creating stories for clients and for Fizzle.co. In a recent Fizzle Show podcast, he describes his strategies for better using story for marketing. While I will go over a few of his points here, giving his actual podcast a listen would be well worth your time.
1. “5 Things Entrepreneurs Need to Know About the Changing Workplace” – One of the best ways to make sure you are staying connected to your customers and employees is to constantly monitor trends and changes in the workplace. In this piece, Vivian Giang expertly outlines five things you should do in the current workplace environment: hire candidates with in-demand skills of the future, hire for “soft” skills (including critical thinking and problem-solving skills), provide learning opportunities for young employees, learn to criticize constructively, and start a blog. To read more about these strategies, visit the full article here http://www.businessinsider.com/5-things-entrepreneurs-need-to-know-about-the-changing-workplace-2013-9?utm_source=buffer&utm_campaign=Buffer&utm_content=buffer23ab9&utm_medium=twitter
2. “5 Things Super Successful People Do Before 8AM” – Did you know that the world’s most successful people are frequently very early risers? Many CEOs and influential government officials wake before 5AM and they have many early-morning habits in common. In this helpful Forbes article, Jennifer Cohen outlines 5 pre-workday activities that successful people have in common, including: eating breakfast, exercising, mapping out your day, visualizing, and more. To learn about these activities in more detail, read the full article here http://www.forbes.com/sites/jennifercohen/2013/10/02/5-things-super-successful-people-do-before-8-am/?utm_source=buffer&utm_campaign=Buffer&utm_content=bufferf5729&utm_medium=twitter
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Friends of mine are often surprised when I tell them they need social media for their small business, or to promote themselves as the artsy types they are. They’re surprised because the game only recently changed, and people who don’t work in online marketing, like yours truly, are often totally blind to it. Publishing houses now expect authors to promote themselves via social media and blogs, and are much more likely to take an author who already has a large Twitter following. Seriously? Yep. The last journalism job I applied for required a minimum of 2,000 Twitter followers AND high emotional intelligence which is also totally a thing now. The truth is, without social media and marketing knowledge it’s not likely that your Etsy store, eCommerce biz, or blog will get off the ground or that you’ll be able to compete effectively on the interweb of MEGA COMPETITION.
If you’re just starting out in the eCommerce world you are probably overwhelmed and wondering where you need to start. Once you’ve decided on your business, what you want to sell, you have to move on to how you want to sell it. I spend all day reading marketing content and I know a great source when I see it and these videos on Content Marketing are awesome and so incredibly useful for beginners (or even those of us who have been at it for a while). These videos are a series that cover all of the basics such as creating a content marketing plan, how Google and SEO works, and how to master Facebook.
- Getting Started In Retail E-Commerce (epicecommercetools.com)
- Beginners Guide: Find Your Writing Niche (motivationforwriters.wordpress.com)
- 25 Content Marketing Stats to Jumpstart Your Efforts (blogs.salesforce.com)
- How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide (business2community.com)
Every size of business struggles with managing their social media efforts. There are blog posts, Twitter updates, Facebook Updates, hashtags, keywords, related links, not to mention recommendations, photos, and the most important aspect of building deeper business relationships and getting to know customers better. Doing each of these things can take hours every day and it can be difficult to do everything necessary along with tackling the other aspects of owning a business. Larger business’ can often break the job up between multiple people however in a small business it can be a lot of responsibility for only a few people. That’s why there are a few companies designing programs to streamline social media like you can see in this post about Bundle Post Pro . It’s good for any size business but is especially helpful for smaller business’. Saving time on social media saves you money.
- Forget Me Not, Social Media (sidunbl.wordpress.com)
- How Journalists Can Use Social Media to Build Reader Relationships (business2community.com)
- The Four Steps to Social Media Success (green-umbrella.biz)
Instagram is the frontrunner in the world of social media and sharing. While Facebook and Twitter might have more users, according to this article, Instagram Gets More Interaction Than Other Social Media Platforms, Instagram seems to encourage interactions. The article claims that Instagram gets more “likes” and comments which is completely possible. Humans are visual creatures and pictures usually inspire us and draw us in. However, there is also a possibility of visibility due to each platforms threads and the way that they are programmed. Still, considering the fact that pictures are so powerful maybe the visual nature of Instagram pulls us in and makes us want to interact? Have you noticed a difference between Instagram, Facebook, or Twitter?
- Social media and your small business: Perfect together (hiscoxusa.com)
- Three Emerging Social Media Trends Marketers Can Capitalize On (business2community.com)
- Insta-Sales? Soldsie Expands From Facebook-Based E-Commerce To Include Support For Instagram (techcrunch.com)
Copywriting is essentially the art of using words to sell. Remember those ads from when you were a kid and the ad would have this phrase that made you feel like you needed that product? Maybe She’s Born WIth It? Maybe It’s Maybelline? That is copywriting. Writing used to sell a product is copywriting and if you have a business, a service, a product to sell then you should be working on your writing skills in this department. There is a reason that in the advertising industry copywriters can make the big bucks. If your not an amazing writer and you’re working on a low budget that doesn’t allow you to hire in some help, check out this article on 7 Scientifically Backed Copywriting Tips.
- Tips for Christmas Copywriting (business2community.com)
- 16 tips for hiring a copywriter (raventools.com)
- Write Now: Beginner Copywriting Tips for Effective Online Marketing (socialmediatoday.com)
One of the best ways to get exposure for your eCommerce business is to blog or be featured in other blogs. Writing for someone else’ blog opens up your business (or blog) to their audience. Many blogs get hundreds to thousands of views every day. It’s inexpensive and can be incredibly effective if you find blogs with an audience that matches your existing customer demographic (and since there are thousands of blogs out there, it will be a piece of cake). If you’re seen in multiple blogs then you’ll be seen by multiple audiences. Since there is no cost involved you have nothing to lose. If you want to get started but you don’t know how to begin check out this article on How To Get Started Guest Posting.
- Size Doesn’t Matter: 26 Things You Must Do To Continually Grow Your Business or Blog (epicecommercetools.com)
- The Art Of Guest Blogging: How To Hit It Right With A Strategy? (benchmarkemail.com)
- How to Protect Your Reputation While Guest Blogging (business2community.com)
- 7 Steps To Getting Your Visionary Company Noticed (ceo.com)