Grow Your Business:
Friends of mine are often surprised when I tell them they need social media for their small business, or to promote themselves as the artsy types they are. They’re surprised because the game only recently changed, and people who don’t work in online marketing, like yours truly, are often totally blind to it. Publishing houses now expect authors to promote themselves via social media and blogs, and are much more likely to take an author who already has a large Twitter following. Seriously? Yep. The last journalism job I applied for required a minimum of 2,000 Twitter followers AND high emotional intelligence which is also totally a thing now. The truth is, without social media and marketing knowledge it’s not likely that your Etsy store, eCommerce biz, or blog will get off the ground or that you’ll be able to compete effectively on the interweb of MEGA COMPETITION.
If you’re just starting out in the eCommerce world you are probably overwhelmed and wondering where you need to start. Once you’ve decided on your business, what you want to sell, you have to move on to how you want to sell it. I spend all day reading marketing content and I know a great source when I see it and these videos on Content Marketing are awesome and so incredibly useful for beginners (or even those of us who have been at it for a while). These videos are a series that cover all of the basics such as creating a content marketing plan, how Google and SEO works, and how to master Facebook.
- Getting Started In Retail E-Commerce (epicecommercetools.com)
- Beginners Guide: Find Your Writing Niche (motivationforwriters.wordpress.com)
- 25 Content Marketing Stats to Jumpstart Your Efforts (blogs.salesforce.com)
- How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide (business2community.com)
Every size of business struggles with managing their social media efforts. There are blog posts, Twitter updates, Facebook Updates, hashtags, keywords, related links, not to mention recommendations, photos, and the most important aspect of building deeper business relationships and getting to know customers better. Doing each of these things can take hours every day and it can be difficult to do everything necessary along with tackling the other aspects of owning a business. Larger business’ can often break the job up between multiple people however in a small business it can be a lot of responsibility for only a few people. That’s why there are a few companies designing programs to streamline social media like you can see in this post about Bundle Post Pro . It’s good for any size business but is especially helpful for smaller business’. Saving time on social media saves you money.
- Forget Me Not, Social Media (sidunbl.wordpress.com)
- How Journalists Can Use Social Media to Build Reader Relationships (business2community.com)
- The Four Steps to Social Media Success (green-umbrella.biz)
Instagram is the frontrunner in the world of social media and sharing. While Facebook and Twitter might have more users, according to this article, Instagram Gets More Interaction Than Other Social Media Platforms, Instagram seems to encourage interactions. The article claims that Instagram gets more “likes” and comments which is completely possible. Humans are visual creatures and pictures usually inspire us and draw us in. However, there is also a possibility of visibility due to each platforms threads and the way that they are programmed. Still, considering the fact that pictures are so powerful maybe the visual nature of Instagram pulls us in and makes us want to interact? Have you noticed a difference between Instagram, Facebook, or Twitter?
- Social media and your small business: Perfect together (hiscoxusa.com)
- Three Emerging Social Media Trends Marketers Can Capitalize On (business2community.com)
- Insta-Sales? Soldsie Expands From Facebook-Based E-Commerce To Include Support For Instagram (techcrunch.com)
Copywriting is essentially the art of using words to sell. Remember those ads from when you were a kid and the ad would have this phrase that made you feel like you needed that product? Maybe She’s Born WIth It? Maybe It’s Maybelline? That is copywriting. Writing used to sell a product is copywriting and if you have a business, a service, a product to sell then you should be working on your writing skills in this department. There is a reason that in the advertising industry copywriters can make the big bucks. If your not an amazing writer and you’re working on a low budget that doesn’t allow you to hire in some help, check out this article on 7 Scientifically Backed Copywriting Tips.
- Tips for Christmas Copywriting (business2community.com)
- 16 tips for hiring a copywriter (raventools.com)
- Write Now: Beginner Copywriting Tips for Effective Online Marketing (socialmediatoday.com)
One of the best ways to get exposure for your eCommerce business is to blog or be featured in other blogs. Writing for someone else’ blog opens up your business (or blog) to their audience. Many blogs get hundreds to thousands of views every day. It’s inexpensive and can be incredibly effective if you find blogs with an audience that matches your existing customer demographic (and since there are thousands of blogs out there, it will be a piece of cake). If you’re seen in multiple blogs then you’ll be seen by multiple audiences. Since there is no cost involved you have nothing to lose. If you want to get started but you don’t know how to begin check out this article on How To Get Started Guest Posting.
- Size Doesn’t Matter: 26 Things You Must Do To Continually Grow Your Business or Blog (epicecommercetools.com)
- The Art Of Guest Blogging: How To Hit It Right With A Strategy? (benchmarkemail.com)
- How to Protect Your Reputation While Guest Blogging (business2community.com)
- 7 Steps To Getting Your Visionary Company Noticed (ceo.com)
Marketing and advertising has always been similar to running a race that you just can’t win. You’ll never know it all, it will never stay the same long enough for you to even get a handle on most of it. As soon as you almost catch up, it changes and you have to learn how to do it all over again. Then the internet became what it is now, a powerful marketing tool that shifts and changes at lightening speed. If you get up to use the bathroom, chances are, in that two minutes someone figured out something new that works better. Sounds difficult, right? It doesn’t have to be. If you know your demographic like you know the back of your hand it really is less of a guessing game and more of simple tweaking here and there. If you don’t know your customers well enough, you’ll always be scrambling to figure out what works, why it works, and how you can possibly implement that new thing that works as soon as possible. Plus, if you don’t know your demographic, you can’t utilize influencer marketing which is what is working magic for eCommerce sites everywhere, right, NOW. What is influencer marketing? It basically comes down to knowing your audience well enough to influence their buying habits. If you want to learn more about the importance of knowing your audience and Influencer marketing, check out this great article: Customer Decision Making Processes and Influence Marketing.
- gyroVoice: The “Ws” of Influence Marketing (forbes.com)
- Social Proof – The Art of Influence Marketing (visual.ly)
- Influencer Marketing Can Be An Easy Button (socialmediaexplorer.com)
- Breaking Down the Four Ms of Influence Marketing for Better ROI (business2community.com)
Get blog tips from http://www.PlatformUniversity.com founder and NY Times Best-Selling author, Michael Hyatt as he shares the top blogging mistakes he made, how to avoid making them yourself and blogging tips for building a more loyal following in much less time.
- Blogging to build a business (rucreativebloggingfa13.wordpress.com)
- How To Turn Your Blog Into A Networking Powerhouse (heidicohen.com)
- A Different Kind of “to-do” List I learned from Michael Hyatt (wordswithheath.wordpress.com)
Why post viral videos every week for a blog about eCommerce? Well, for starters, every eCommerce biz out there is constantly trying to understand how to reach out, spread the word, get more traffic, and increase views or sales. The best way to understand what people want is to understand what is popular. Sure, everyone has a different demographic, but genius marketing is genius marketing and it can certainly inspire new ideas for any kind of business. This video has 27 MILLION VIEWS. It is part of the marketing campaign for the new remake of the Carry film. The marketing team made this video knowing it would go viral (or at least hoping) and sure enough within days it was spreading through social media like wildfire. Why? Well, it’s entertaining, it’s short, and it’s not “selling” and shoving product in an obnoxious way. Check it out and think of what you could do for your own business to create a two minute video that could go viral too. Enjoy!
- You’ll Love This Awesome Viral Video Promo For The Movie ‘Carrie’ (ijreview.com)
- Scot Haney Talks To Craig & Company About His Viral Video (965tic.cbslocal.com)
- How to Use Videos as a Tool for Viral Marketing (businessbee.com)
- Why do videos go viral? (moralesgardenc.wordpress.com)
- Viral Video Recap: Must-Watch Memes of the Week (mashable.com)