Email Marketing: How To Grow Your Email List
We’ve been told time and time again that social media and blogging are the best way to build an audience. Imagine you are launching a new product and before it is even ready, you can reach out to thousands of people and let them know about it. Email marketing is another great way to do this. In a great article from the Social M’s you can read about some great ways to build an audience with email lists, even if you don’t have your product ready yet.
What you send out to your email list is just as important as who you are sending it to. You need to have a newsletter that includes content of your marketing and it needs to be of value to your audience. So how do you get people to sign up for your newsletter or email list?
The email/newsletter signup form on your blog – This is one of the easiest ways to get some signups and audience for your email list.
Offer a free gift for signup – Many bloggers like to offer something free to get people to sign up for the email list. Your free offer needs to be targeted to your target audience. It doesn’t need to cost you a lot of money or take a lot of time to create. It can even be something like offering them first access to your product when it is ready.
Convert your social media audience to your email list – If you already have an audience, building your email list is much easier. You can use your social media channels to drive traffic to your blog and then get people to sign up. Don’t forget to offer your free gift to your social audience. Do this through tweets or Facebook updates or even direct message. Your main goal is to get as many people as possible to be aware of your product and free offer that they will be willing to give you their email address in return.