Friends of mine are often surprised when I tell them they need social media for their small business, or to promote themselves as the artsy types they are. They’re surprised because the game only recently changed, and people who don’t work in online marketing, like yours truly, are often totally blind to it. Publishing houses now expect authors to promote themselves via social media and blogs, and are much more likely to take an author who already has a large Twitter following. Seriously? Yep. The last journalism job I applied for required a minimum of 2,000 Twitter followers AND high emotional intelligence which is also totally a thing now. The truth is, without social media and marketing knowledge it’s not likely that your Etsy store, eCommerce biz, or blog will get off the ground or that you’ll be able to compete effectively on the interweb of MEGA COMPETITION.
I read this great article this morning called, “How To Build Relationships Through Blogging,” but what I took from the article was much different than what I think the author intended. You see, the article is mostly about the importance of being social, commenting, and making online friends to drive your own blog or marketing efforts. We all know that in order to be successful bloggers or to run successful marketing campaigns using social media we have to interact with other people. If you love other people, other people will love you back, it’s common sense. A few paragraphs in the author mentions people who hate socializing and think that “commenting” or interacting with others is stupid. This rang a bell for me and my mind went off on a sort of tangent about how you cannot teach some people how to make money online. Awkward people, weird people, or people with anxiety disorders, people who are not good in person are usually great at socializing online but people who genuinely hate interacting with others, who have nothing to say, or who want the world to be about them and them alone are not ideal candidates for blogging or social media marketing. If you’re not social at all, you’re probably going to suck at blogging and fail miserably. It’s not possible to build relationships without giving a little once in a while.
I’ve worked in eCommerce for seven years. Our company has teams of employees who only do social media marketing and there are always one or two who come in knowing nothing but are teachable and good at it and a couple who are only doing it for a paycheck and it really shows. Their dull, lifeless interactions are the antithesis of good marketing. If you’re not having fun, if you don’t like it, then it will show and it’s possible to hurt a business in the meantime. If your hearts not in it then blogging and social media just isn’t for you. Does that mean you’ll fail at eCommerce? No. But it DOES mean that you need to hire a social butterfly who will have a blast buddying up with the rest of the world online.
Facebook has changed it’s algorithm to bring posts with the most interactions to the top of the news feeds. It might work against business’ who are trying to flood Facebook with quantity over quality. However, for business’ providing quality content posts with organic interactions it will boost their visibility by giving them a higher rank in the news feeds thus more visibility for a longer period of time. Another reason to provide followers with genuine, useful information and build real relationships with current and future customers. This is a great article on Facebook Bumping And The Influence On Business Pages
- How Facebook Decides if Your Posts Are Naughty or Nice (blogs.constantcontact.com)
- A Facebook Insider’s Guide to Posting Perfectly Share-able Images (shutterstock.com)
- Why You Need To Refresh Your Facebook Marketing Strategy. (themrsite.com)
Programmers are always looking for ways to improve site rankings. By developing ways to share data across multiple platforms in different languages programmers are able to greatly improve data sharing. They can do this by giving search engine spider as much information as possible about a web page, site indexing is more accurate. By adding micro-data to product pages rich snippets are enabled on search engine results pages. These not only give users a snapshot of your products, but they can even increase click-through rates by 20-30%. For more information on rich snippets check out this article on Adding Rich Snippets.
- The Knowledge: The basics of Search Engine Optimisation (SEO) (simplybusiness.co.uk)
- Use the Power of Rich Snippets to Boost Your Google Ranking (huffingtonpost.com)
- How to Breathe New Life Into Your Google Search Results With Rich Snippets (rpmgr.com)
Do your employees love coming to work everyday? Do they enjoy what they do, and do they want the company to succeed? If your answer is “no” you might want to reconsider your company’s culture. Employees who love their job, who feel appreciated and who enjoy being in the office are more productive. Great company culture also attracts talent, and employees who are customer-focused. Successful companies are companies where the employees want the company and their clients to succeed and they do everything they can to make it happen. If being in the office is miserable, if relationships between workers and management is bad, it’s impossible for employees to care about clients. They simply want to do their job AND GET OUT. Clients know when they are cared about and they usually prefer working with companies with dedicated, happy employees over a miserable office environment. Next time you think about “improving” productivity, why don’t you ask employees what would make them more productive at work?
By following common sense and a multitude of research we can manage our Ecommerce business’ better which will allow us to be more productive, less stressed, and actually do less “work.” Multitasking is actually a large culprit in poorly conducted work, more stress, and getting less done. Meditating can help open your mind which allows you to focus. Personalize your work space and you’ll feel the stress melt away as you’re surrounded by comfort and warm fuzzy feelings while you pound away at the keyboard all day. This is a great article: The Science Of Working Smarter
- Work Smarter, Not Harder (lifehack.org)
- Car computer hacking, the next cybercrime (wgme.com)
- 4 Productivity Hacks That Have Nothing to Do With To-Do Lists (business2community.com)
Trust Guard is speaking and exhibiting at a very special kind of event November 21-23 in Las Vegas and we think you should attend. This is the second annual event by our good friends Dan Thies and Leslie Rohde of The SEO Braintrust. We have worked with these guys for several years and they are the very best at what they do. If you make money via online marketing today, you will make more next year by investing just 3 days with The SEO Braintrust. They back that claim with a 167% money back guarantee, so you really do have nothing to lose.
They can do this because it is not your usual “conference” where you sit and yawn at a parade of speakers. Far from it. There will be no yawning at all! Instead, you should show up prepared to reflect on what is working now, what isn’t, do some hard thinking about what you should change, and work one-on-one and in small masterminds to plan a prosperous online future using a proven, structured approach to online marketing.
If you have not been to Brainstorm, it’s tough to explain, but here’s the bulleted summary they call “The Brainstorm promise”:
A structured approach to rapid business growth developed over 10 years of working with hundreds of online business owners;
A holistic view of online marketing that synergistically combines channels
Take home training, personalized business building manual, and all speaker’s presentations and recordings
Best in class speakers and sponsors vetted by the conference principals
Small group masterminds guided by an experienced business coach
Extensive one-on-one access to the Braintrust principals and speakers
The 167% money back awesomeness guarantee
But it won’t ALL be work – it’s Vegas baby! We’ll be at all the hosted (that means “free”) happy hours, parties, and the optional VIP dinner.
Come join us in Vegas and return home with a plan for a bigger, more prosperous, and more exciting 2014.
One of the best ways to get exposure for your eCommerce business is to blog or be featured in other blogs. Writing for someone else’ blog opens up your business (or blog) to their audience. Many blogs get hundreds to thousands of views every day. It’s inexpensive and can be incredibly effective if you find blogs with an audience that matches your existing customer demographic (and since there are thousands of blogs out there, it will be a piece of cake). If you’re seen in multiple blogs then you’ll be seen by multiple audiences. Since there is no cost involved you have nothing to lose. If you want to get started but you don’t know how to begin check out this article on How To Get Started Guest Posting.
- Size Doesn’t Matter: 26 Things You Must Do To Continually Grow Your Business or Blog (epicecommercetools.com)
- The Art Of Guest Blogging: How To Hit It Right With A Strategy? (benchmarkemail.com)
- How to Protect Your Reputation While Guest Blogging (business2community.com)
- 7 Steps To Getting Your Visionary Company Noticed (ceo.com)
I’m sure you’ve all seen product recommendation engines on other websites. If you’ve ever shopped at Amazon, you’ve definitely seen the list of other books “you just might love” based on the ones you’ve looked at or purchased in the past. Yes, it’s a little creepy that internet bots know your passion for cheap romance novels but as a business owner or even a blogger this idea can help turn one sale into multiple sales. That watch you just bought? It would look amazing with this nail polish, scarf, or jacket. That book? Ten more just like it! That pan? Don’t you need a matching knife? Chances are people do want those things. I personally love suggestions when I’m shopping and I’ve spent plenty of my paycheck on “recommended” products. Your customers will appreciate the suggestions and you’ll appreciate the increase in sales. Product recommendations can easily turn one sell into two or three. For More Information Check Out: Benefits of Using Product Recommendation Engines for E-Commerce Websites
Note: For blogs, the same idea applies with your content. For every article you post, try having a few “recommended” articles on a similar subject at the bottom. Readers are clearly interested and they’ll appreciate you pointing them in the right direction.
- How to Use Cross Selling to Increase Sales (businessbee.com)
- Top Social Media Tools For Business (mattyc1blog.wordpress.com)
- 2013 E-commerce Holiday Trends (business2community.com)
- How small businesses can jump on the ecommerce train (buildmybiz.com)
Marketing and advertising has always been similar to running a race that you just can’t win. You’ll never know it all, it will never stay the same long enough for you to even get a handle on most of it. As soon as you almost catch up, it changes and you have to learn how to do it all over again. Then the internet became what it is now, a powerful marketing tool that shifts and changes at lightening speed. If you get up to use the bathroom, chances are, in that two minutes someone figured out something new that works better. Sounds difficult, right? It doesn’t have to be. If you know your demographic like you know the back of your hand it really is less of a guessing game and more of simple tweaking here and there. If you don’t know your customers well enough, you’ll always be scrambling to figure out what works, why it works, and how you can possibly implement that new thing that works as soon as possible. Plus, if you don’t know your demographic, you can’t utilize influencer marketing which is what is working magic for eCommerce sites everywhere, right, NOW. What is influencer marketing? It basically comes down to knowing your audience well enough to influence their buying habits. If you want to learn more about the importance of knowing your audience and Influencer marketing, check out this great article: Customer Decision Making Processes and Influence Marketing.
- gyroVoice: The “Ws” of Influence Marketing (forbes.com)
- Social Proof – The Art of Influence Marketing (visual.ly)
- Influencer Marketing Can Be An Easy Button (socialmediaexplorer.com)
- Breaking Down the Four Ms of Influence Marketing for Better ROI (business2community.com)