Tagged Marketing and Advertising

Content Marketing
Content Marketing

Article Roundup: The Best Business Articles This Week By Harper Roark

1. “5 Things Entrepreneurs Need to Know About the Changing Workplace” – One of the best ways to make sure you are staying connected to your customers and employees is to constantly monitor trends and changes in the workplace.  In this piece, Vivian Giang expertly outlines five things you should do in the current workplace environment: hire candidates with in-demand skills of the future, hire for “soft” skills (including critical thinking and problem-solving skills), provide learning opportunities for young employees, learn to criticize constructively, and start a blog.  To read more about these strategies, visit the full article here http://www.businessinsider.com/5-things-entrepreneurs-need-to-know-about-the-changing-workplace-2013-9?utm_source=buffer&utm_campaign=Buffer&utm_content=buffer23ab9&utm_medium=twitter

2. “5 Things Super Successful People Do Before 8AM” – Did you know that the world’s most successful people are frequently very early risers?  Many CEOs and influential government officials wake before 5AM and they have many early-morning habits in common.  In this helpful Forbes article, Jennifer Cohen outlines 5 pre-workday activities that successful people have in common, including: eating breakfast, exercising, mapping out your day, visualizing, and more.  To learn about these activities in more detail, read the full article here http://www.forbes.com/sites/jennifercohen/2013/10/02/5-things-super-successful-people-do-before-8-am/?utm_source=buffer&utm_campaign=Buffer&utm_content=bufferf5729&utm_medium=twitter

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social-media-brand-strategy
social-media-brand-strategy

10 Books To Kickstart Your Marketing Campaign

It doesn’t matter what you’re selling if nobody can find it. The internet is full of competition so it’s necessary to put a good amount of your effort into driving traffic to your site. Low budget? No budget? Who cares! The beauty if the internet is that anyone who can read or watch videos can learn enough to do everything themselves. How great is that? Link building, A/B testing, or social media can all be done from the comfort of your couch. I’ve found this great list of books for you to help you along the way. You already have a successful business? Doesn’t matter. The internet changes and learning is awesome anyways. 10 Must Read Books For Online Marketers 

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xPBjWCL0DWMfqT3TVy8LvFyZX1-oBUCLN-j5JkXlka0

If You Want To Increase Sales You Will Definitely Want To Know The Truth About Email

Everywhere you read about the power of social media such as Facebook and Twitter when it comes to growing your business or increasing sales and traffic. However, with the way that FB and Twitter are set up only around 16% of people see your updates because they want you to buy their advertising. For increasing sales email is the way to go every time. Email marketing gives you a more one-on-on approach where you can be almost sure you’re reaching your audience. Statistically, email campaigns increase sales by a lot more than FB or Twitter campaigns. Check out this article on why Email Marketing Is The Key To Ecommerce Success 

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cropped-800px-chess_rook_09961.jpg

Why You Need Facebook For Your Business To Succeed

Analysts have noticed that too many business’ create a Facebook page, update it infrequently, and then abandon it after a few months thus losing out on potential customers in the process. They don’t realize that an inconsistent posting schedule can give the impression that the company has went out of business, doesn’t care about customers, or is disorganized or unprofessional. Facebook can seem unimportant to many businessmen/women if they don’t understand the full potential of social media. However, every business can increase sales and  acquire new customers by using Facebook.  The key is in knowing how to do it, according to this article, Why You Need a Facebook Marketing Strategy for Business Success? 

 

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0Yk52alNXZ0VrT_EumA-30-Zqy0SRM9X627IcrTwHHM

The Art Of Using Words To Sell your Product (or yourself)

Copywriting is essentially the art of using words to sell. Remember those ads from when you were a kid and the ad would have this phrase that made you feel like you needed that product? Maybe She’s Born WIth It? Maybe It’s Maybelline? That is copywriting. Writing used to sell a product is copywriting and if you have a business, a service, a product to sell then you should be working on your writing skills in this department. There is a reason that in the advertising industry copywriters can make the big bucks. If your not an amazing writer and you’re working on a low budget that doesn’t allow you to hire in some help, check out this article on 7 Scientifically Backed Copywriting Tips.

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2ou7S35Z0KBe_Il2UDYWEs4rsYNH_yKnnt1gwd6G0g0

Why You Should Encourage Your Employees To Use Social Media At Work

A lot of employers ban the use of social media at work worried that it will interfere with productivity and create problems in the workplace. However, monitoring employees every move and watching cell phone use to avoid time wasted and lost could be tiresome and possibly counterproductive. Did that just say counterproductive? Yes, yes it did. The thing with social media is that it’s hard to be “fake and social” so why not utilize employees interest in social media by allowing them some wiggle room and letting them do some “work” for you that won’t feel like work at all. Set up rules, like these 12 Do’s And Don’ts For Employees Regarding Social Media, but let them be social. Tell them that they can use social media as long as it also includes some kind of work slant. For example, “Yes, you can casually check FB throughout the day as long as you post at least two positive status updates about our company.” Instead of making rules for what not to do maybe make rules for what TO DO that will also benefit your company. Plus, a happy employee is a productive one!

How-to-make-money-with-social-media-marketing-791x1024
How-to-make-money-with-social-media-marketing-791x1024

Mobile Commerce And Social Media Are Changing Your Lives Like You Wouldn’t Believe

Technology, companies, social media platforms, accessories are not only “things” or business’, that serve a function in society. Instead, these things are shaping and changing culture, relationships and the way that we live. When you pick up your cell phone and use it to buy a new pair of shoes, you’re part of the mobile culture. If the only way you speak with your siblings is via Facebook, then you’re part of the social media culture and these cultures are changing you according to this article Peak Twitter? I don’t know about you guys but my life is definitely a lot different now than it was in high school. Nobody had a cell phone, nobody used the internet for hardly anything, in fact, most of us didn’t even have it at home. I wrote book reports from books. I only saw pictures of my friends after we pitched in money to have our film developed and the only people that saw them was us before they were shut out in a box somewhere. How has your life changed? Where do you think these cultural shifts will take us?

social-media-brand-strategy
social-media-brand-strategy

5 Simple Ways To Build A Network Of Bloggers

 

Sometimes the first inclination that business owners have is the urge to recreate the wheel when in fact they just need to fasten four of them to a plank and drive. Terrible description? I tried. What I’m trying to say is that not every part of your marketing campaign needs to be built from scratch. A huge part of social media is simply being online “friends” with other people who have similar interests or who have an audience similar to your demographic. “Like” a page here, “favorite” a Tweet there, and you’re well on your way without the pain and suffering of starting from the very beginning. This is a great article on the full 5 Strategies To Build A Network Of Bloggers Or Journalists. 

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screenhunter_09-sep-02-14-15

The Power Of The Customer And Social Media

From Branding Personality (dot) Com

Everything you read regarding eCommerce is about social media and why your business should maintain an active account on google+, Facebook, Twitter, Tumbler, and a number of other networks. It’s all the rage for marketing, reaching out, and increasing sales. Having a tight grasp on all things social media can do even more than that and you’d be surprised. Social media can also help with customer service, product development, and testing. If you’re interested in all the ways that social media can help your ecommerce business, check out this article The Power Of The Customer: Social Media.

social-media-brand-strategy
social-media-brand-strategy

Do You Honestly Know Your Customer Demographic? Influencer Marketing Depends On It

Marketing and advertising has always been similar to running a race that you just can’t win. You’ll never know it all, it will never stay the same long enough for you to even get a handle on most of it. As soon as you almost catch up, it changes and you have to learn how to do it all over again. Then the internet became what it is now, a powerful marketing tool that shifts and changes at lightening speed. If you get up to use the bathroom, chances are, in that two minutes someone figured out something new that works better. Sounds difficult, right? It doesn’t have to be. If you know your demographic like you know the back of your hand it really is less of a guessing game and more of simple tweaking here and there. If you don’t know your customers well enough, you’ll always be scrambling to figure out what works, why it works, and how you can possibly implement that new thing that works as soon as possible. Plus, if you don’t know your demographic, you can’t utilize influencer marketing which is what is working magic for eCommerce sites everywhere, right, NOW. What is influencer marketing? It basically comes down to knowing your audience well enough to influence their buying habits. If you want to learn more about the importance of knowing your audience and Influencer marketing, check out this great article: Customer Decision Making Processes and Influence Marketing.