It doesn’t matter what you’re selling if nobody can find it. The internet is full of competition so it’s necessary to put a good amount of your effort into driving traffic to your site. Low budget? No budget? Who cares! The beauty if the internet is that anyone who can read or watch videos can learn enough to do everything themselves. How great is that? Link building, A/B testing, or social media can all be done from the comfort of your couch. I’ve found this great list of books for you to help you along the way. You already have a successful business? Doesn’t matter. The internet changes and learning is awesome anyways. 10 Must Read Books For Online Marketers
- Authors: Turn to Kickstarter to Launch Your Book (thebookpublicist.wordpress.com)
- 5 Creative Kickstarter Projects That We Love (shutterstock.com)
- 20 of the Most Important SEO Blogs Online (business2community.com)
- Grandpa Looks at How (Not) to Market to Millennials (business2community.com)
Everywhere you read about the power of social media such as Facebook and Twitter when it comes to growing your business or increasing sales and traffic. However, with the way that FB and Twitter are set up only around 16% of people see your updates because they want you to buy their advertising. For increasing sales email is the way to go every time. Email marketing gives you a more one-on-on approach where you can be almost sure you’re reaching your audience. Statistically, email campaigns increase sales by a lot more than FB or Twitter campaigns. Check out this article on why Email Marketing Is The Key To Ecommerce Success
- How Customer Trust Will Increase Your Social Media Sales (But Only If You’re Patient) (business2community.com)
- 4 Ways to Use Mobile Marketing To Increase Christmas Retail Sales (business2community.com)
- Be Thankful for Email Marketing (jpwilliam.wordpress.com)
- 6 Ways Your Email Signatures Can Support Your Marketing (michaelhartzell.com)
Analysts have noticed that too many business’ create a Facebook page, update it infrequently, and then abandon it after a few months thus losing out on potential customers in the process. They don’t realize that an inconsistent posting schedule can give the impression that the company has went out of business, doesn’t care about customers, or is disorganized or unprofessional. Facebook can seem unimportant to many businessmen/women if they don’t understand the full potential of social media. However, every business can increase sales and acquire new customers by using Facebook. The key is in knowing how to do it, according to this article, Why You Need a Facebook Marketing Strategy for Business Success?
- Why Facebook Home failed and Google Now will succeed (pocketnow.com)
- People Rarely Succeed Unless They have Fun in What They are Doing (lifehack.org)
- Extra! Extra! Facebook now highlighting the news with updated rankings (pcworld.com)
Copywriting is essentially the art of using words to sell. Remember those ads from when you were a kid and the ad would have this phrase that made you feel like you needed that product? Maybe She’s Born WIth It? Maybe It’s Maybelline? That is copywriting. Writing used to sell a product is copywriting and if you have a business, a service, a product to sell then you should be working on your writing skills in this department. There is a reason that in the advertising industry copywriters can make the big bucks. If your not an amazing writer and you’re working on a low budget that doesn’t allow you to hire in some help, check out this article on 7 Scientifically Backed Copywriting Tips.
- Tips for Christmas Copywriting (business2community.com)
- 16 tips for hiring a copywriter (raventools.com)
- Write Now: Beginner Copywriting Tips for Effective Online Marketing (socialmediatoday.com)
A lot of employers ban the use of social media at work worried that it will interfere with productivity and create problems in the workplace. However, monitoring employees every move and watching cell phone use to avoid time wasted and lost could be tiresome and possibly counterproductive. Did that just say counterproductive? Yes, yes it did. The thing with social media is that it’s hard to be “fake and social” so why not utilize employees interest in social media by allowing them some wiggle room and letting them do some “work” for you that won’t feel like work at all. Set up rules, like these 12 Do’s And Don’ts For Employees Regarding Social Media, but let them be social. Tell them that they can use social media as long as it also includes some kind of work slant. For example, “Yes, you can casually check FB throughout the day as long as you post at least two positive status updates about our company.” Instead of making rules for what not to do maybe make rules for what TO DO that will also benefit your company. Plus, a happy employee is a productive one!
- Social Media for Businesses: What You Need to Know (business2community.com)
- 10 Killer Tips for Social Media Optimization (business2community.com)
- Social Media in the Workplace (meghanhilary.wordpress.com)
Technology, companies, social media platforms, accessories are not only “things” or business’, that serve a function in society. Instead, these things are shaping and changing culture, relationships and the way that we live. When you pick up your cell phone and use it to buy a new pair of shoes, you’re part of the mobile culture. If the only way you speak with your siblings is via Facebook, then you’re part of the social media culture and these cultures are changing you according to this article Peak Twitter? I don’t know about you guys but my life is definitely a lot different now than it was in high school. Nobody had a cell phone, nobody used the internet for hardly anything, in fact, most of us didn’t even have it at home. I wrote book reports from books. I only saw pictures of my friends after we pitched in money to have our film developed and the only people that saw them was us before they were shut out in a box somewhere. How has your life changed? Where do you think these cultural shifts will take us?
- Social Media: The Evolution Of Communication (business2community.com)
- Google Plus is the Best Social Media Platform on the Internet (guardianlv.com)
- Social Media Marketing Burnout (and How You Can Avoid It) (business2community.com)
- These Four Trends Explain Why Social Media Is Finally Getting Shoppers To Buy Things, Online And In-Store (businessinsider.com)
Sometimes the first inclination that business owners have is the urge to recreate the wheel when in fact they just need to fasten four of them to a plank and drive. Terrible description? I tried. What I’m trying to say is that not every part of your marketing campaign needs to be built from scratch. A huge part of social media is simply being online “friends” with other people who have similar interests or who have an audience similar to your demographic. “Like” a page here, “favorite” a Tweet there, and you’re well on your way without the pain and suffering of starting from the very beginning. This is a great article on the full 5 Strategies To Build A Network Of Bloggers Or Journalists.
- 21 Email Marketing Strategies for Bloggers (socialbarrel.com)
- 3 Ways To Set Yourself Apart From Your Online Competition (theworkathomewoman.com)
- 10 Paid Strategies for Bloggers (socialbarrel.com)
- I Believe in the Power of Blogs: They Make Us Understand (zemanta.com)
Everything you read regarding eCommerce is about social media and why your business should maintain an active account on google+, Facebook, Twitter, Tumbler, and a number of other networks. It’s all the rage for marketing, reaching out, and increasing sales. Having a tight grasp on all things social media can do even more than that and you’d be surprised. Social media can also help with customer service, product development, and testing. If you’re interested in all the ways that social media can help your ecommerce business, check out this article The Power Of The Customer: Social Media.
- The Power of the Salesforce Social Media Command Center at CES (blogs.salesforce.com)
- What’s the Difference between Social Media and Social Media Marketing? (blogs.constantcontact.com)
- When Social Media Isn’t Enough (business2community.com)
- How Will Social Media Change the Experience for Customer Service and Sales in the Next 12 Months? (business2community.com)
Marketing and advertising has always been similar to running a race that you just can’t win. You’ll never know it all, it will never stay the same long enough for you to even get a handle on most of it. As soon as you almost catch up, it changes and you have to learn how to do it all over again. Then the internet became what it is now, a powerful marketing tool that shifts and changes at lightening speed. If you get up to use the bathroom, chances are, in that two minutes someone figured out something new that works better. Sounds difficult, right? It doesn’t have to be. If you know your demographic like you know the back of your hand it really is less of a guessing game and more of simple tweaking here and there. If you don’t know your customers well enough, you’ll always be scrambling to figure out what works, why it works, and how you can possibly implement that new thing that works as soon as possible. Plus, if you don’t know your demographic, you can’t utilize influencer marketing which is what is working magic for eCommerce sites everywhere, right, NOW. What is influencer marketing? It basically comes down to knowing your audience well enough to influence their buying habits. If you want to learn more about the importance of knowing your audience and Influencer marketing, check out this great article: Customer Decision Making Processes and Influence Marketing.
- gyroVoice: The “Ws” of Influence Marketing (forbes.com)
- Social Proof – The Art of Influence Marketing (visual.ly)
- Influencer Marketing Can Be An Easy Button (socialmediaexplorer.com)
- Breaking Down the Four Ms of Influence Marketing for Better ROI (business2community.com)
1. Realize what social media really has become. Social media isn’t just for teenagers to post about their crushes. It’s the main way that most people of many demographics communicate. It isn’t something you should attempt in a lazy, occasional way. Social media should be taken seriously, regardless if you’re a multi-million dollar company, a startup, or a blog.
2. Similarly to number 1, blogs need to be taken seriously. They are not simply live journals anymore. Blogs influence opinions, they are a news source, they have power, and many of them earn hundreds of thousands of dollars and have millions of views every year. MILLIONS. Understand the blog world. The success of your eCommerce site will depend on it.