Who doesn’t love a good success story? We’ve decided to post an EPIC success story every week, highlighting the trials, tribulations, and eCommerce success’ achieved by hard-working individuals like yourselves. This week we’ll share the start-up story from Kustom Koozies, an eCommerce Biz that makes insulated beverage coolers with super cool screen-printed designs. They started out small and now take care of about 6,000 weddings every year among other things. They’re kind of awesome.
Increasing traffic to your blog. This is crucial to the promotion of the product or business you are representing (The growth of Ecommerce is almost 20% of all business per year or more than $1 trillion dollars!) It is also vital to the enhancing of your own personal web presence. How? Engage your audience with the kind of style, content, attitude and approach, that will motivate them to share your posts.
Here are eleven guaranteed ways to maintain your audience, increase your blog traffic, and create a more positive web presence:
Friends of mine are often surprised when I tell them they need social media for their small business, or to promote themselves as the artsy types they are. They’re surprised because the game only recently changed, and people who don’t work in online marketing, like yours truly, are often totally blind to it. Publishing houses now expect authors to promote themselves via social media and blogs, and are much more likely to take an author who already has a large Twitter following. Seriously? Yep. The last journalism job I applied for required a minimum of 2,000 Twitter followers AND high emotional intelligence which is also totally a thing now. The truth is, without social media and marketing knowledge it’s not likely that your Etsy store, eCommerce biz, or blog will get off the ground or that you’ll be able to compete effectively on the interweb of MEGA COMPETITION.
If you’re a normal person who surpassed your teenage years at least a while ago chances are you kind of suck at Twitter. Twitter is probably one of the easiest and somehow the most complicated social media tools to master. It’s kind of amazing when you hear stories of people like Syed Balkhi who has nearly 500,000 followers under his list25 username. Impressive? Yes. Luckily for all of you eCommerce store owners out there he’s willing to share his strategy, or what he calls his “formula.” It seems simple enough. He writes that Curating+Automation+Personal Interaction=Success. Seems easy enough, right? If you want to give it a shot: Get The Full Article Here.
Twitter is such a simple tool yet it manages to confuse the masses when it comes to marketing. You have to be more creative when using simple tools but Twitter can really be easy if you know the basics. Here is a great list that I created inspired by The Money Dummy Blog.
1) Shorten your URL’s. That little thing on your blog that says “short URL”? USE THAT!
2) Be social! If people are showing you love then show it back! Retweet your followers tweets!
3) Use @ when you want to talk to someone. If you’re replying back to someone for example you’d say, “I agree with you @Bob.” So Bob sees it.
4) Check your direct messages and send some messages too! Yes, your mailbox is usually full of spam, however, there are a few normal people out there who will probably write you once in a while.
5) #FF or #FollowFriday! It’s the day to thank your followers by giving them a shout out with a #FF and their name.
6) Clean your stream! Lists will help you clean up your stream so you can pay more attention to the people you love!
7) Pictures! We know that everyone loves pictures! Share pictures and people will love you for it.
8) Get some help! Hootsuite or Tweetadder can help you out with your Twitter needs!
9) Download an app for your phone! Social media works best when you’re always engaged. Plus, you’ll often find inspiration when away from the computer.
10) Comment on other people’s tweets! The more you engage the more people will interact with you.
Every size of business struggles with managing their social media efforts. There are blog posts, Twitter updates, Facebook Updates, hashtags, keywords, related links, not to mention recommendations, photos, and the most important aspect of building deeper business relationships and getting to know customers better. Doing each of these things can take hours every day and it can be difficult to do everything necessary along with tackling the other aspects of owning a business. Larger business’ can often break the job up between multiple people however in a small business it can be a lot of responsibility for only a few people. That’s why there are a few companies designing programs to streamline social media like you can see in this post about Bundle Post Pro . It’s good for any size business but is especially helpful for smaller business’. Saving time on social media saves you money.
- Forget Me Not, Social Media (sidunbl.wordpress.com)
- How Journalists Can Use Social Media to Build Reader Relationships (business2community.com)
- The Four Steps to Social Media Success (green-umbrella.biz)
Instagram is the frontrunner in the world of social media and sharing. While Facebook and Twitter might have more users, according to this article, Instagram Gets More Interaction Than Other Social Media Platforms, Instagram seems to encourage interactions. The article claims that Instagram gets more “likes” and comments which is completely possible. Humans are visual creatures and pictures usually inspire us and draw us in. However, there is also a possibility of visibility due to each platforms threads and the way that they are programmed. Still, considering the fact that pictures are so powerful maybe the visual nature of Instagram pulls us in and makes us want to interact? Have you noticed a difference between Instagram, Facebook, or Twitter?
- Social media and your small business: Perfect together (hiscoxusa.com)
- Three Emerging Social Media Trends Marketers Can Capitalize On (business2community.com)
- Insta-Sales? Soldsie Expands From Facebook-Based E-Commerce To Include Support For Instagram (techcrunch.com)
A lot of employers ban the use of social media at work worried that it will interfere with productivity and create problems in the workplace. However, monitoring employees every move and watching cell phone use to avoid time wasted and lost could be tiresome and possibly counterproductive. Did that just say counterproductive? Yes, yes it did. The thing with social media is that it’s hard to be “fake and social” so why not utilize employees interest in social media by allowing them some wiggle room and letting them do some “work” for you that won’t feel like work at all. Set up rules, like these 12 Do’s And Don’ts For Employees Regarding Social Media, but let them be social. Tell them that they can use social media as long as it also includes some kind of work slant. For example, “Yes, you can casually check FB throughout the day as long as you post at least two positive status updates about our company.” Instead of making rules for what not to do maybe make rules for what TO DO that will also benefit your company. Plus, a happy employee is a productive one!
- Social Media for Businesses: What You Need to Know (business2community.com)
- 10 Killer Tips for Social Media Optimization (business2community.com)
- Social Media in the Workplace (meghanhilary.wordpress.com)
Technology, companies, social media platforms, accessories are not only “things” or business’, that serve a function in society. Instead, these things are shaping and changing culture, relationships and the way that we live. When you pick up your cell phone and use it to buy a new pair of shoes, you’re part of the mobile culture. If the only way you speak with your siblings is via Facebook, then you’re part of the social media culture and these cultures are changing you according to this article Peak Twitter? I don’t know about you guys but my life is definitely a lot different now than it was in high school. Nobody had a cell phone, nobody used the internet for hardly anything, in fact, most of us didn’t even have it at home. I wrote book reports from books. I only saw pictures of my friends after we pitched in money to have our film developed and the only people that saw them was us before they were shut out in a box somewhere. How has your life changed? Where do you think these cultural shifts will take us?
- Social Media: The Evolution Of Communication (business2community.com)
- Google Plus is the Best Social Media Platform on the Internet (guardianlv.com)
- Social Media Marketing Burnout (and How You Can Avoid It) (business2community.com)
- These Four Trends Explain Why Social Media Is Finally Getting Shoppers To Buy Things, Online And In-Store (businessinsider.com)
One of the best ways to get exposure for your eCommerce business is to blog or be featured in other blogs. Writing for someone else’ blog opens up your business (or blog) to their audience. Many blogs get hundreds to thousands of views every day. It’s inexpensive and can be incredibly effective if you find blogs with an audience that matches your existing customer demographic (and since there are thousands of blogs out there, it will be a piece of cake). If you’re seen in multiple blogs then you’ll be seen by multiple audiences. Since there is no cost involved you have nothing to lose. If you want to get started but you don’t know how to begin check out this article on How To Get Started Guest Posting.
- Size Doesn’t Matter: 26 Things You Must Do To Continually Grow Your Business or Blog (epicecommercetools.com)
- The Art Of Guest Blogging: How To Hit It Right With A Strategy? (benchmarkemail.com)
- How to Protect Your Reputation While Guest Blogging (business2community.com)
- 7 Steps To Getting Your Visionary Company Noticed (ceo.com)