Who doesn’t love a good success story? We’ve decided to post an EPIC success story every week, highlighting the trials, tribulations, and eCommerce success’ achieved by hard-working individuals like yourselves. This week we’ll share the start-up story from Kustom Koozies, an eCommerce Biz that makes insulated beverage coolers with super cool screen-printed designs. They started out small and now take care of about 6,000 weddings every year among other things. They’re kind of awesome.
Grow Your Business:
The nature of the internet has created new challenges for business owners. One of the most difficult challenges has been overcoming the distance and anonymity that make the internet both convenient yet questionable and seemingly unsafe. While shoppers are able to order a wedding dress from their cell phones while running to a meeting, that very convenience also takes away their ability to verify the people whom they’re conducting business and socializing with online. Oftentimes, a shopper’s suspicion gets the best of them. This lack of trust required business owners to come up with a way to build trust between themselves and potential clients without having a physical encounter with them. This is how the trust seal was born. It’s a way for business owners to verify their businesses to the world, put shopper anxiety to rest, and have a fighting chance in a platform where news about security breaches, hackers and fake sites are a daily occurrence.
Increasing traffic to your blog. This is crucial to the promotion of the product or business you are representing (The growth of Ecommerce is almost 20% of all business per year or more than $1 trillion dollars!) It is also vital to the enhancing of your own personal web presence. How? Engage your audience with the kind of style, content, attitude and approach, that will motivate them to share your posts.
Here are eleven guaranteed ways to maintain your audience, increase your blog traffic, and create a more positive web presence:
Friends of mine are often surprised when I tell them they need social media for their small business, or to promote themselves as the artsy types they are. They’re surprised because the game only recently changed, and people who don’t work in online marketing, like yours truly, are often totally blind to it. Publishing houses now expect authors to promote themselves via social media and blogs, and are much more likely to take an author who already has a large Twitter following. Seriously? Yep. The last journalism job I applied for required a minimum of 2,000 Twitter followers AND high emotional intelligence which is also totally a thing now. The truth is, without social media and marketing knowledge it’s not likely that your Etsy store, eCommerce biz, or blog will get off the ground or that you’ll be able to compete effectively on the interweb of MEGA COMPETITION.
As if it’s not horrible enough that Target, Neiman Marcus, and a number of other top American retailers have been hit hard by hackers in these past few months, Coca-Cola recently announced that they have suffered a security breach as well. The Coca-Cola security breach compromised 18,000 social security numbers. It’s estimated that nearly all 74,000 Coca-Cola employees were affected. Read more
I saw an incredibly depressing tweet yesterday. A man quoted his eighty year old grandma saying, “I’ll sure be happy when it’s my time to die. The world is falling apart with all of this hacking and credit cards being stolen.” Seriously, America does seem to be in a sad place, so I hate to announce that even more stores have suffered POS system security issues this week. Apparently, the hot thing right now is to plant malware into the point-of-sale terminals and steal credit card information as customers swiper their cards. Michaels, the favorite store of scrapbookers, artists, and crafty people in general, announced on Saturday that they are looking into a security breach. They have not announced whether or not there was a security breach but they believe that there is the possibility of one that might have affected customer’s credit card data. For Full Article: Michaels Stores Is Investigating Data Breach
Like something out of a crazy film, a Balkan immigrant was snatched out of his seat at a movie theatre for wearing Google Glass. While many business owners are concerned with the invention of the super tech glasses and have went so far as to ban them, the owner of this particular movie theatre found them to be such a big deal that he called in Homeland Security. The government agency showed up and interrogated the man for hours, convinced that he was filming the movie.
“About an hour into the movie, a guy comes near my seat, shoves a badge that had some sort of a shield on it, yanks the Google Glass off my face and says “follow me outside immediately,” he told The Gadgeteer. “It was quite embarrassing and outside of the theater there were about 5-10 cops and mall cops.” The agents accused him of illegally taping the movie with his Glass even though it was off.
This list is one of the most valuable lists ever created in terms of understanding and improving blog traffic. Increasing traffic will do 60% of your work for you if your goal is to make money with your blog. You can’t get book deals, sell products, or make money with your affiliates if you don’t have visitors in the first place. This blog post on Moz.com covers everything you need to know from demographics, to target marketing, and community participation. If you follow these steps you’ll increase traffic, increase sales, and blast your company blog or personal blog into the stratosphere. Check Out The Full Article Here:
A security firm has established that the massive Target/Neiman Marcus security breach was caused by a 17 year old Russian teenager. Experts are warning customers to be prepared for more POS system security issues in the near future as more and more business’ are being hit by this type of “check-out” hacking. Six more retailers have been hit with a similar point-of-sale system breach since Target’s first announcement in mid-december. Millions of customers have had their private data sold and many customers have already experienced fraud and theft. Merchants as well as customers can prepare for this type of new theft by updating credit cards and putting POS system protection in place.