Twitter is such a simple tool yet it manages to confuse the masses when it comes to marketing. You have to be more creative when using simple tools but Twitter can really be easy if you know the basics. Here is a great list that I created inspired by The Money Dummy Blog.
1) Shorten your URL’s. That little thing on your blog that says “short URL”? USE THAT!
2) Be social! If people are showing you love then show it back! Retweet your followers tweets!
3) Use @ when you want to talk to someone. If you’re replying back to someone for example you’d say, “I agree with you @Bob.” So Bob sees it.
4) Check your direct messages and send some messages too! Yes, your mailbox is usually full of spam, however, there are a few normal people out there who will probably write you once in a while.
5) #FF or #FollowFriday! It’s the day to thank your followers by giving them a shout out with a #FF and their name.
6) Clean your stream! Lists will help you clean up your stream so you can pay more attention to the people you love!
7) Pictures! We know that everyone loves pictures! Share pictures and people will love you for it.
8) Get some help! Hootsuite or Tweetadder can help you out with your Twitter needs!
9) Download an app for your phone! Social media works best when you’re always engaged. Plus, you’ll often find inspiration when away from the computer.
10) Comment on other people’s tweets! The more you engage the more people will interact with you.
Bringing Enterprise-level Tools to All eCommerce Retailers
Personalized product recommendations company 4-Tell has announced today that they will be partnering with website security and verification company, Trust Guard.
4-Tell says it plans to use the partnership to increase conversion for their clients, eCommerce retailers of all sizes. 4-Tell provides 1-to-1 personalization through product recommendations across all channels, including on eCommerce sites and in email. By bubbling up content of interest to shoppers, they boost revenue by 15% or greater on average.
Trust Guard boosts revenue by strengthening customer-client relationships with third-party-verification and website security products. Recent case studies report that Trust Guard’s presence on an eCommerce website boosts sales conversion significantly.
Co-Founder and CEO, Ken Levy is enthusiastic about the partnership, saying, “We’re thrilled to be partnering with Trust Guard because the union is projected to increase revenue for retailers. Boosting conversion is our #1 priority and dovetails in with Trust Guard’s objectives as well. We’re both fast, user-friendly and cost-effective. This partnership delivers more value for all of our customers.”
The partnership will provide 4-Tell and Trust Guard’s customers with the opportunity to utilize the tools of both companies for a heavily discounted price of 50% off the first month for 4-Tell’s Boost° Recommendations to all Trust Guard and Shopper Approved Merchants and Free PCI, and up to 70% off Trust Guard’s Certification Seal to 4-Tell’s customers.
“We are very excited about our partnership with 4-Tell as they share our passion for making the most of hard earned traffic.” Says, CMO, Cresta Pillsbury, Trust Guard. We are confident that this partnership will be an excellent fit, adding a great deal of value to all parties involved”.
About Trust Guard:
Trust Guard is a Website Security company with over 15 years of online sales and marketing experience. Trust Guard offers PCI Compliant Security Scanning that checks for over 45,400 vulnerabilities hackers might use to compromise websites. In addition to Website Security, Trust Guard also specializes in Privacy, and Business Verification Seals that build customer trust and loyalty, increase online sales, and improve website credibility.
When online consumers see a Trust Guard Seal, they know that the website has been scanned and verified by a reliable, trustworthy third-party. Our seals come with a certificate that is displayed when consumers click on the seal, instantly verifying the website’s credentials without leaving the site, giving them the confidence and the peace of mind to complete their purchase.
4-Tell increases sales by 15% or greater with 1-to-1 personalization through product recommendations which bubble up items your shoppers are likely to purchase. With self-optimizing algorithms and a retailer-controlled dashboard, Boost® Recommendations become increasingly personalized with each click a shopper makes. Their Boost® Recommendations Engine provides automated personalized recommendations that work seamlessly across all channels – web, email, mobile, CRM and in-store. More than 150 merchants use 4-Tell’s Boost® products, including Columbia Sportswear, Lukie Games, Ace Tool and exOfficio.
If you’re just starting out in the eCommerce world you are probably overwhelmed and wondering where you need to start. Once you’ve decided on your business, what you want to sell, you have to move on to how you want to sell it. I spend all day reading marketing content and I know a great source when I see it and these videos on Content Marketing are awesome and so incredibly useful for beginners (or even those of us who have been at it for a while). These videos are a series that cover all of the basics such as creating a content marketing plan, how Google and SEO works, and how to master Facebook.
- Getting Started In Retail E-Commerce (epicecommercetools.com)
- Beginners Guide: Find Your Writing Niche (motivationforwriters.wordpress.com)
- 25 Content Marketing Stats to Jumpstart Your Efforts (blogs.salesforce.com)
- How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide (business2community.com)
1. Interns. Not enough business’ utilize the power of interns. They’re fresh from college, eager, and with an array of skills that they’re just burning to use. Interns can easily be your goldmine. Social media is not a “learned” thing for them like it is for the rest of us. Interns are in their early twenties which means that they grew up with it. They have a massive “friend” market that is totally untapped. Best of all, if you get an intern with a writing degree or a business degree, they might actually be able to teach you something. It doesn’t hurt that interns also work for free because they are also gaining the experience that they need to enter the job market. Why is everyone not doing this? Everyone wins!
2. Utilize employees and their social media platforms. Companies are so obsessed with productivity that they keep their employees in a chokehold and more often than not ignore their suggestions assuming that “they’re just employees.” The truth is that employees could be working for you in ways you didn’t even think of. Instead of punishing people for using social media why don’t you encourage it? You can sparingly use FB if you promise to send out at least two positive posts about our company or another employee every day. Totally fair trade and they’ll be thankful for the opportunity to take small mental breaks throughout the day.
3. Have a solid business plan. Your unique selling point should be on all of your social media stuff all the time. Everyone should know all the time why you’re different.
4. Be yourself. The more you are yourself the easier it will be for others to connect with you, hence, connect with your business.
5. Demographic. Look at your existing customers and try to aim for that exact same demographic. The more you know your demographic the less time you waste and the less money you need.
6. Social media. Facebook, Twitter and wordpress.com are all free. Three huge platforms for selling your products or services are free.
7. Make friends. Online and in real life being in business means being social. The more people you befriend the further your business will travel. Word of mouth advertising is the strongest and it doesn’t cost you anything.
8. Don’t be selfish with social media. Don’t spam people to death. Tweet, Update, Post blogs regularly but don’t make it all about you. Provide info that is also really useful to others.
9. SEO. When you’re blogging make sure you use the same 5 keywords regularly as “tags” or within the text. Link to outside sites. If you do this regularly in no time you’ll be coming up in search engines.
10. Keywords. Choose keywords wisely. If your blog is about Italy don’t pick “Italy” because ten billion other people already use it. Try, “moving to Italy” or “Living in Italy” or something still relevant but not necessarily in direct competition with the world.
11. Never stop learning. It’s never a smart idea to decide that you’re an expert. The moment you do that it’s likely that you’ll stop learning. In todays world you always need to be learning and you always need to be listening to other people.
12. Share the love. Online there is no “competition” in the same way that exists with traditional marketing or business. In fact, making friendly with your competition will likely bring more people to your own site. Link to them, share their updates, “like” them, and soon enough their customers will see you too.
- Social Media for Businesses: What You Need to Know (business2community.com)
- 10 Best Hashtag Tools To Increase Your Social Media Exposure (blogussion.com)
- How Employers Use Social Media For Job Recruiting (Infographic) (business2community.com)
Make Your Content Irresistible
- All the promotion in the world won’t build a thriving audience if your content sucks. Truly incredible content, products or services can be your best marketing tool. Everything you do online has to start with creating something incredible.
- Don’t be afraid to say what everyone else is thinking but not saying. Other people are probably thinking about it too, and they’ll love you for being brave enough to say something.
- Write epic shit.
- While you’re at it, make a real case for why the world should actually give a shit about what you have to say.
- Put your words in a different format. Go visual. Try creating an infographic or slideshare presentation.
- Go big. Write something so incredibly thorough and valuable that people are compelled to share it.
- Interview someone exciting. You’ll learn something and the interviewee will probably share your session if you do a great job.
- Learn how to create a viral post, and try creating one yourself as many of our readers like Maria, Benny, Steve and Jim have done.
- Cut out the fluff. Publish when you have something worthwhile to share, not when your calendar says you’re supposed to publish.
- Headlines! Headlines! Headlines! They’re ridiculously important. Enough said. Try these 5 easy tips for writing catchy headlines from Jeff Goins.
- Give away your secrets. All of them.
- Read more