Black Friday is expected to be bigger than ever this year, raking in an estimated $2.7 billion in sales. Email marketing is a powerful way to harness your selling power and promote your ecommerce business, with email marketing bringing in more than a quarter of all holiday sales last year.

Below are more than 50 creative Black Friday and holiday email marketing campaigns designed to bring in the big bucks. Check out these ideas gathered by the experts at Shopify, Marketing Land, Forbes and Campaign Monitor.

Shopify: 8 Awesome Black Friday Email Campaigns You Can Steal This Holiday Season

Forbes: 12 Marketing Strategies Your Business Needs for a Successful Black Friday

Marketing Land: 10 Tips For A Very Merry Email Marketing Holiday Season

Campaign Monitor: 24 awesome Black Friday Marketing Campaigns

And remember, “Black Friday is the first day of the holiday scam season,” and “heaven for cyber criminals,” according to a recent report from CNBC. 

So protect your site this holiday season with website security provider Trust Guard.