5 Great Articles about Product Marketing to Check out This Week

“5 Ways to Add Personality to Your Product Descriptions” – You’ve set up your online store and created your pay-per-click and product listing ads.  How do you get your targeted traffic to buy select your products instead of similar products from your competitors?  One way is by adding personality to your product descriptions!  In this informative article by Jerry Jao, you will learn 5 strategies for giving your product descriptions more personality, including understanding your target customer, writing unique copy, emphasizing the benefits of your specific product, and more.  To read the full article, click here http://www.practicalecommerce.com/articles/57823-5-Ways-to-Add-Personality-to-Your-Product-Descriptions

“15 Video Tutorials for Product Photography” – Having professional-looking photos of your products is very important if you hope to increase your conversion rate.  But you don’t have to hire a professional photography to achieve professional-looking product photos!  In this article by Sig Ueland, he pulls together 15 of the best video tutorials on all aspects of DIY product photography, from getting started, to backgrounds, to lighting, and more.  If you watch these 15 videos, you’ll be ready to start doing your own professional-looking product photography!  To see his list of videos with links, visit the full article here http://www.practicalecommerce.com/articles/57645-19-Video-Tutorials-for-Product-Photography

“10 Ways to Use Facebook Marketing to Turn Up the Volume on Your Brand” – Are you looking to market your business or brand on Facebook, but you’re not sure where to start?  Effectively promoting your brand on Facebook can be a challenge, but this article by Rebekah Radice will give you clear, simple ways to get started with the process!  Her 10 strategies for effective Facebook marketing include creating a memorable brand, keeping your content current and consistent, mixing things up, having a clear call to action for the reader, using keywords wisely, and more.  To read all of her thorough and valuable advice, find the full article here http://rebekahradice.com/use-facebook-to-market-your-business/

“7 Right-Now Actions to Improve Your Online Reputation” – Although marketing is important for building your business and brand, the single most important factor in building your reputation is word-of-mouth referrals and reviews.  If your goal is to improve your online reputation (and it should be), this article by Kathi Kruse will give you 7 actions you can take right now to get that process started, including making sure your company culture is ready for prime time, recruiting reviews honestly, openly and with enthusiasm, recognizing that online reviews are an asset to your company, and much more.  To read the full article, visit http://www.krusecontrolinc.com/right-now-actions-improve-online-reputation/

“5 Pinterest Tools to Ignite and Inspire Your Pinning Efforts” – Pinterest is an often-overlooked social media site that can be very useful for your business to share images and engage new people in a magazine-style format.  If you’ve been wanting to get started with Pinterest but feel lost, this article by Rebekah Radice will help you get started by providing easy-to-follow, step-by-step instructions for using Pinterest Analytics, Reachli, PicMonkey, Hello Insights, and Pin Alerts – all of which will make your pinning efforts much easier and more effective!  To get all of her detailed advice, read the full article here http://rebekahradice.com/pinterest-tools/

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