A blog attached to your online retail store is a great way to get noticed, promote your products, boost your SEO and become a go-to authority site. These six blogs are great examples of clean design, customer-targeted topics and more. If you’re not sure how to create an ecommerce blog or are just looking for some inspiration, these blogs are a great way to get your creative juices flowing.

Free People

The scope of Free People’s blog goes well beyond their latest retail offerings. Stories about travel, cooking, beauty and health give it more the feel of a lifestyle blog rather than just a blog promoting sales and products.

Gaiam Life

Gaiam’s blog is what you would expect from a store that sells yoga and meditation-related products. Gaiam is able to expand its reach to the ever-growing market of health and wellbeing with articles about yoga, exercise and all things eco.

Story by Modcloth

Modcloth’s blog does a great job of speaking to its readers in the same upbeat, humorous tone that’s employed in their product descriptions. Modcloth knows its customers and how to speak their language and the blog showcases their customer outreach with poll results and more.

Etsy

Etsy’s blog does a great job of highlighting their many sellers with success stories and beautiful photos of individual seller’s merchandise.

Container Store

The Container Store’s blog is simple and functional, just like their products. It’s full of helpful tips and tricks illustrated with photos that probably make many readers want to drop a whole paycheck on a new closet design.

World Nomads

This blog is a bit different from the retail store blogs above, but it’s a great example of how you can take a boring product (insurance) and create a fun, interesting blog with a little creativity. The travel insurance company tweaks a traditional blog where they create all or most of the content by turning to travel writers to use the blog as a vehicle for their own work.