Author: Karen Schmidt

Stellar Valentine's Day Marketing Ideas for Ecommerce

Stellar Valentine’s Day Marketing Ideas for Ecommerce

Valentine’s Day netted more than $19 billion in sales last year, with a significant portion of that figure coming from ecommerce.  On average American men spend about $130 on gifts for their Valentine; woman...

Terms of Service Agreement

How To Protect Your Ecommerce Site With A Terms Of Service Agreement

If you’ve got an ecommerce site, you need a Terms of Service Agreement. A Terms Of Service Agreement essentially states the rules for using your website. While it’s not a legal requirement to have...

Why We Love "How hacking hurts your website’s ranking in search results": Article Review

Why We Love “How hacking hurts your website’s ranking in search results”: Article Review

Matt Morgan’s Search Engine Watch article perfectly sums up the damage hacking can cause not only your ecommerce site but your site’s ranking in search results. If you get hacked, Google will blacklist your...

What's New for Ecommerce in 2016: Latest News

What’s New for Ecommerce in 2016: Latest News

Ecommerce is going to get even bigger and more innovative in 2016, as stores get more creative and technology adds more tools to the marketing arsenal. We’ve gathered expert forecasts for what’s on the...

Report: 1 in 3 Patient Healthcare Records Will Be Hacked in 2016

Report: 1 in 3 Patient Healthcare Records Will Be Hacked in 2016

Although CBS News christened 2014 “The Year of the Data Breach,” (arguably prematurely) cyber attacks are predicted to only increase in frequency and breadth in 2016. No industry will be immune, including healthcare, which...

How To Reduce Holiday Ecommerce Returns

How To Reduce Holiday Ecommerce Returns

Holiday returns don’t have to be a blight on your ecommerce store’s holiday season of sales. While returns can never be 100 percent prevented, there are ways to give the customer what they want...

The Biggest Cyber Attacks of 2015

The Top Cyber Attacks and Data Breaches of 2015

Data breaches this year were spectacular in size and scope, and it seemed just as a new one was reported another cyber attack made the headlines. Engadget summed it up best: “You’d think that...

4 Resources for Expert Holiday Tips for Ecommerce: SEO, Mobile, Returns and More

4 Resources for Expert Holiday Tips for Ecommerce: SEO, Mobile, Returns and More

Best SEO practices, how to combat the dreaded holiday returns, tips for competing with big-name retailers and how to market for mobile this holiday season: we’ve gathered the best advice from ecommerce experts with last-minute...

How Website Security Can Boost Your Sales and Lower Your Bounce Rate (Video)

There are more than 66,956 vulnerabilities out there that hackers can use to walk right into your website. In fact, an incredible 86% of websites fail their first vulnerability scan, meaning most sites are...

The Quick and Easy Guide to PCI Scanning for Ecommerce

The Quick and Easy Guide to PCI Scanning for Ecommerce

PCI Scanning – when your ecommerce biz was just a dream in your mind (and maybe it still is), PCI Compliance was most likely not what got you pumped about going into business. But...