Author: Karen Schmidt

Software Flaws Exploited by Hackers More Than Double: New Report

Findings detailed in a new report show that the software flaws used in hacking more than doubled last year, setting a new record. According to a recent article from Reuters, this is yet “another...

Top Customer Service Trends in Ecommerce

4 of the Top Customer Service Trends in Ecommerce

It’s not just the times that change, it’s the customer, too. If you’re using only old marketing tactics from 2000, or even 2012, you’re on the wrong track. Customers are evolving, and so are...

6 Ways to Reduce Cart Abandonment That Are So Easy You Didn't Think of It

6 Ways to Reduce Cart Abandonment That Are So Easy You Don’t Know Why You Didn’t Think of It

Shopping cart abandonment rates can plummet if you know just a few easy tricks. If you’re like most ecommerce business owners, however, cart abandonment has probably been a constant threat to your bottom line....

Viral Ads

10 Viral Video Ads to Spark Your Creativity

Animals and feel-good stories were the main marketing tools in most of these ads that went viral. From a lion with a toothache to an ad about diversity and acceptance, these videos get their...

3 Must-Watch Ted Talks on Cyber Security (Video)

4 Inspiring Ted Talks on Marketing and Customer Service

Ted Talks are an invaluable resource for inspiring yet practical, down-to-earth advice from experts and gurus. We’ve pulled together a short list of four must-watch Ted Talks on marketing and customer service that are...

How Live Chat Can Increase Conversions for Your Ecommerce Site

How Live Chat Can Increase Conversions for Your Ecommerce Site

We’ve already written about why your ecommerce site needs live chat. For starters, customers love live chat – it’s fast, easy, convenient and more. But did you know that your website visitors are more likely to become...

14 Unexpected Things You Didn't Know Could Be Hacked

14 Unexpected Things You Didn’t Know Could Be Hacked

It’s common knowledge that your computer can be hacked, but are you aware of the bevy of devices, items and industries that are also at risk of attack? In this new world of the Internet...

4 Reasons You Need Shipping Insurance For Your Ecommerce Site

4 Reasons You Need Shipping Insurance For Your Ecommerce Site

Like free shipping, shipping insurance is quickly becoming the industry standard for ecommerce. If you’re trying to decide if shipping insurance is something you should offer customers, these shipping insurance facts can help you decide....

Why Your Ecommerce Site Needs Live Chat

Why Your Ecommerce Site Needs Live Chat

Live chat – those little pop-up customer service windows can win you new customers and help you keep old ones. Website visitors are more likely to become buying customers if you have live chat,...

Wireless Mice and Keyboards Latest Tools in Hackers’ Arsenal: Report

A new tool has emerged in hackers’ toolboxes that allows them to access computers through a user’s wireless mouse or keyboard. This hacking method, referred to as “mousejacking” by internet of things research firm Bastille, was...