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2014 Was Just The Beginning Of A Decade Of Data Breach

It seems that writers were a little quick to name 2014, “The Year Of The Data Breach,” as if were the only stand alone year in digital chaos. This is our world now. Our...

Ecommerce trends for 2015

Ecommerce, once an afterthought by big brick-and-mortar stores, is booming, with holiday sales this year reaching record levels. There’s no doubt ecommerce is not only here to stay, but in some cases is rapidly...

Tis the Season for Hacking

National women’s clothing retailer Bebe suffered a hacking attack on their credit card payment system. According to Martyn Williams, The company said Friday [12/5/14] that the cardholder name, account number, expiration date, and verification...

Social Media Is Important. Period.

Everyone keeps yapping about social media. Share. Share. Share. Get your name out there. Many people wonder is it really worth it? Do I really need to putz around on Tumblr? The answer is...

Is Your Copywriting Costing You Money?

You might think that you’re saving money by writing your own copy but chances are you’re actually losing money. If you don’t have a college degree or equal experience in advertising, writing, journalism, it...

Google Cloud, Cyber Monday sales & more: ecommerce news this week

We’ve rounded up all the news you need to know this week about everything ecommerce. Why Consumers Love eCommerce (Not Why You Think) You’d think why people love online shopping is that it’s easy,...

Listen Up, Social Proof Matters

My husband snores. I mean, like really loud. Occasionally, his snoring interferes with simple late night tasks like reading. Therefore, I was in the market for a killer set of headphones. Not only did...

The One Thing You Need To Know About Trust Seals

One of the most common questions we’re asked is, “Do trust seals actually work?” Will a trust seal increase your conversion rates? Yes, yes they will. There are numerous A/B split tests that prove that...

Make More Money And Secure Your Website With This Cyber Monday Special

If you want to increase your conversion rates you’ve got to establish trust with potential customers as quickly as possible. Eight in ten online shoppers said they won’t shop at a site they don’t trust....

Don’t Let a Bad Reputation Ruin Your Business

Have you ever Googled a guy before going on a date? I have. You meet a nice guy in the coffee shop. You exchange niceties over a latte. He asks for your number. Then,...

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